HP Helps Digital Marketers Increase Engagement, Revenue with Self-service Visual Testing
PALO ALTO, Calif. — HP Autonomy today announced HP Optimost VisualTest, a new self-service A/B/n testing offering that allows marketers to quickly identify the most compelling combinations of digital content by market and customer segment, resulting in greater engagement, conversions and revenue.
The Software-as-a-Service (SaaS) offering includes an intuitive visual-editing application that lets marketers choose any web page and open it in the design tool to easily create and run tests. The dashboard for HP Optimost VisualTest features extensive analytics that leverage data from multiple marketing systems and channels, and powerful segmentation and behavioral analytics to identify hidden patterns and emerging trends in customer behavior.
“HP Optimost VisualTest provides Cars.com with exactly the tools we need to get the job done,” said Vince King, senior director, Product, Cars.com. “The simple WYSIWYG interface lets us see the visual effect of proposed changes as we make them without having to rely on IT. This means that we can run more tests with less drag and less impact on internal resources, allowing us to increase conversions and revenue without the usual bottlenecks.”
HP Optimost VisualTest builds on nearly a decade of leadership in the online testing market, and leverages powerful multichannel and segmentation technology from the HP Digital Marketing Hub, to give businesses an unparalleled platform for driving proven return on marketing spend. Only HP Autonomy can offer the full spectrum of optimization capabilities, from sophisticated, managed-service based multivariate testing (MVT) to self-service A/B/n testing.
“We are very pleased to see HP Autonomy’s continued investment in their marketing optimization solutions with the release of HP Optimost VisualTest,” said Mels Wolf, eCommerce Conversion Optimization, Office Depot Europe.
HP Optimost VisualTest—intelligent, multichannel self-service testing
To stand out in the market, businesses need to be smarter, not louder. They must deliver highly compelling content throughout the online journey of a customer or prospect across multiple channels, or risk losing out to the competition—or other online distractions.
Most online testing tools available today simply compare click counts from page A to page B, and lack any connection to further intelligence, including information from marketing systems and important demographic, behavioral data. They also don’t support marketers who are looking to optimize experiences across web, mobile, email and other digital channels.
By combining ease of use and speed with deep, multichannel analytics, HP Optimost VisualTest gives marketers what they need to drive out-sized business results. The solution’s integration with the HP Digital Marketing Hub lets marketers analyze information to uncover multichannel insights and view all their data in one shareable and easy-to-use interface.
HP Optimost VisualTest includes the following features:
- New design tool: user-friendly, customizable interface lets non-technical users author A/B/n tests within web pages.
- Global single-tag deployment architecture: tag once and done—quickly prepare pages for testing with a single line of code, increasing the velocity of testing and reducing the need to rely on IT to run tests.
- Advanced filters: marketers can drill down and analyze data from multiple data sources to uncover deeper insights and understand customer behavior.
- Real-time analytics: advanced analytics capabilities from the HP Digital Marketing Hub let users track campaign performance with tailored KPIs to measure success from testing pages in real time, quickly build and run similar tests, and ultimately deliver more targeted, relevant content across multiple channels.
- Easy reporting: reports can be downloaded to share insights and testing value with the rest of the organization.
- Choice of service models: advanced testing and optimization offered both as a self-serve SaaS and as a managed service that is backed by a team of experienced consultants for advanced tuning of testing and optimization.
“HP Optimost VisualTest brings together two traditionally separate markets—simple, SaaS-based digital marketing and sophisticated, multichannel, big data analytics,” said Rafiq Mohammadi, general manager, Marketing Optimization, HP Autonomy. “Together, this solution will help customers generate dramatic improvements in business performance, and we look forward to working with our customers and digital agency partners as we unleash the next generation of digital marketing solutions.”
HP Optimost VisualTest is available now.
Additional information is available at www.autonomy.com/products/optimost. HP also will be demonstrating the new software at its premier Americas client event, HP Discover, which takes place June 10-12 in Las Vegas.
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