New Research Shows In-store Technology Critical for Retail Growth, Improving Customer Relationships
PALO ALTO, Calif. --Seventy percent of retailers are empowering their employees withtechnology-enabled touch points to help their businesses todifferentiate and evolve, according to a recent RSR Research reportcosponsored by HP.(1)
By arming their staff witha range of technologies that provide relevant and timelyinformation – such as digital signage, self-service kiosks, mobiledevices and advanced point-of-sale (POS) systems – retailers canincrease productivity and boost multichannel sellingopportunities.
Other key findings in theJune 2011 survey of nearly 100 retail executives from around theworld include:
- Retailers see valuable support in self-service kiosks (43percent) and cross-channel customer and inventory synchronizationtechnologies through real-time updates (70 percent).
- Seventy-eight percent of retailers listed their modern POSsystems as an important factor in the customer experience. Offeringin-store rewards or coupons also is seen as critical (75percent).
- Fifty-seven percent of retailers believe delivering informationto store-owned phones, tablets and PDAs has a lot of potentialvalue. In 2010, only 21 percent perceived these solutions asvaluable.(2)
“Customers have raised thebar, and successful retailers realize that the traditional means ofeducating employees and interacting with customers is no longerenough,” said Ray Carlin, vice president, Retail Solutions GlobalBusiness Unit, HP. “We provide a flexible store platform to helpretailers deliver multichannel selling opportunities and a moreengaging shopping experience.”
HP’s in-store solutionsinclude the HP LD4200tm 42-inch Widescreen LCD Interactive Digital SignageDisplay, HP SignagePlayer mp8000 and HP Self-ServiceKiosks. With these new technologies, retailers have the abilityto run real-time promotions, share information more efficiently andlocate and ship merchandise from other parts of the company toreplenish out-of-stock merchandise.
The research report isavailable for download at “The 21st Century Store: The Search forRelevance.”
HP creates newpossibilities for technology to have a meaningful impact on people,businesses, governments and society. The world’s largest technologycompany, HP brings together a portfolio that spans printing,personal computing, software, services and IT infrastructure at theconvergence of the cloud and connectivity, creating seamless,secure, context-aware experiences for a connected world. Moreinformation about HP (NYSE: HPQ) is available at http://www.hp.com.
(1)“The 21stCentury Store: The Search for Relevance,” RSR Research, June2011.
(2)“The CustomerCentric Store: How Retailers Engage Tech-enabled Customers,” RSRResearch, June 2011.
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