Press Release: 29 April 2013

HP Helps Organizations Capitalize on Big Data

HP AppSystem for Microsoft SQL Server 2012 Parallel Data Warehouse delivers better business insights faster
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HONG KONG, April 29, 2013 — HP today announced a complete next-generation data warehouse platform that enables businesses to solve complex information challenges and make more informed decisions while reducing cost and accelerating growth.

HP AppSystem for Microsoft SQL Server 2012 Parallel Data Warehouse provides insights on any data of any size, with up to 100 times faster query performance and a 30 percent faster scan rate over legacy data warehouses. The massively scalable platform delivers a 24x7 environment, where decision making is integrated into business operations at multiple levels and across numerous users within the organization.

“Organizations are realizing that by integrating diverse new information types and sources into a coherent information management infrastructure, they can add value to their business in the form of revenue growth, cost savings or new business models,” said Cally Chan, managing director, HP Hong Kong.“HP AppSystem for Parallel Data Warehouse helpsconsolidate departmental silos into data warehouses by summarizing and transforming large amounts of data, and then leveraging those insights to enable more effective decision-making. It allows organizations to capitalize on information in order to operate more efficiently, effectively and competitively.”

HP AppSystem for Microsoft SQL Server 2012 Parallel Data Warehouse delivers unparalleled performance in handling complex queries and high concurrency. Native integration with familiar business intelligence tools like Microsoft Excel allows users to abstract both structured and unstructured data together to provide a comprehensive view of essential business metrics such as product sales, customer trends, production and operational effectiveness.

Pre-built and jointly tested, HP AppSystem for Parallel Data Warehouse is fast and easy to deploy, reducing time to value. Based on familiar, industry-standard components and management platforms, including HP ProLiant servers and low-cost storage for better capacity utilization, it delivers the lowest price per terabyte in the market.(1) A smaller footprint helps reduce heating, cooling and space requirements, while HP remote management and monitoring capabilities reduce administrative time and costs.

As well as ensuring 24x7 availability, the HP AppSystem for Parallel Data Warehouse is scalable for mission-critical requirements. Modular design, a massively parallel processing engine and a ‘shared nothing’ architecture enable linear scale-out from small terabyte requirements up to six petabytes of data.

Support services delivered jointly under a collaborative support agreement with a single point of contact for the customer between HP and Microsoft<sup>®</sup> enable users to avoid disruptions, reduce risks, increase uptime and fulfill service level agreements. HP has more than 48,000 Microsoft-trained professionals, of which over 12,000 are Microsoft Certified, making HP one of the largest, most specialized forces of consultants and support professionals for Microsoft environments in the world.

HP’s premier Americas client event, HP Discover, takes place June 11-13 in Las Vegas.

(1) “Microsoft’s SQL Server Parallel Data Warehouse Provides High Performance and Great Value,” Value Prism Consulting, March 2013.

Microsoft is a U.S. registered trademark of Microsoft Corporation.

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