Press Release: 22. September 2009

HP Service Delivery Platform Helps Telecoms Unleash the Creative Energy of Developers to Drive New Revenue

ASIA PACIFIC, Sept. 16, 2009 – HP today announced powerful telecom software that can help service providers tap Web 2.0 to spark growth in wireless revenue.
The HP Service Delivery Platform (HP SDP) now includes a virtual “sandbox” in which developers can create new web-based applications (apps), widgets and mash-ups on the service provider’s wireless network. The new technologies in HP SDP 3.0 make service creation easy, fast and rewarding for independent developers.
By attracting non-telecom independent software developers (ISVs) and giving them the tools to build innovative applications, service providers can enrich their wireless networks with the personalized services that subscribers want – and are willing to pay for monthly.
Norway’s Telenor, with 168 million subscribers among its worldwide operating companies, is a leader in welcoming ISVs. Working with HP, Telenor created the “Playground,” a central environment where its 12 global operating companies can meet with ISVs to discover and evaluate new mobile services.
“Telenor is accelerating development of new revenue-generating services by providing ISVs with ready access to network service enablers through standard web service-based interfaces,” said Håvard Alstad, Group Business Development/Research, Telenor ASA.
Web 2.0 services can involve complex revenue sharing among content providers, developers and network operators, so HP SDP 3.0 now includes specific resources to handle micro transactions, manage revenue streams and help service providers build a successful revenue sharing business model.
“Service providers are much better positioned to tap the new Web 2.0 revenue opportunities with HP SDP 3.0,” said Ottavio Carparelli, director, Communications and Media Solutions, HP. “Leading service providers know that SDPs must now be enriched with vibrant service creation ecosystems. Creative application developers are the key, and HP SDP 3.0 is designed to attract armies of them.”
“SDPs are now widely deployed by telecom operators, but the next challenge is to attract developers who will create thousands of new services,” said Peter Mottishaw of analyst firm Analysys Mason. ”Operators need communities of developers innovating around their service enablers to strengthen loyalty and monetize assets. This is a complex undertaking, but HP solutions will move operators and developers forward.”
The new tools build on a standards-based service-oriented architecture (SOA) that reduces costs and complexity by replacing multiple service silos with a single, unified resource layer. The common layer gives developers simplified, secure access to the underlying network and its key enabling technologies such as location and presence. Several of the new tools incorporate HP business technology optimization software.
Developers see opportunities in HP SDP
HP is working with developers and apps store vendors to help bring applications to the service providers.
“The HP technology allows us non-telecom ISVs to build some very cool apps that tap into the unique capabilities of the wireless network,” said Paulo Glorias, director, Business Development, WIT Software. “The mobile Internet is really here now, with better devices and faster networks, enabling us to help service providers extract more value out of their existing assets,”
“The app store shows what can happen when developers are given the opportunity and the right tools,” said Ilja Laurs, founder and chief executive officer, GetJar. “The market is moving, and HP seems to be a step ahead. They understand open development environments, mobile consumer needs and wireless networks. The HP framework offers the potential to ease service innovation for app stores like GetJar.”
New HP SDP 3.0 components ease application development
  • HP SDP Service Governance RESTFul Gateway – broadens the developer base by opening the telecom environment to non-telecom developers. It opens HP SDP to Web 2.0 by automatically translating web services into REST (Representational State Transfer), an application programming interface that is widely used in the Web 2.0 community. HP also provides governance technology powered byHP SOA Center software for web services.
  • HP SDP Enabler Enhancements – helps developers create Web 2.0 services by providing new Next Generation Intelligent Network (NGIN) enablers, allowing developers to tap into data in video, subscriber databases such as the HLR/HSS, network address books, profile management, and real-time service control.
  • HP SDP Revenue Management Module – enables service providers to monetize their network assets and partner relationships with a revenue-sharing model for partners and Web 2.0 developers. It can handle small transactions, manage complex revenue sharing models, support real-time charging and manage unknown developers. It includes a flexible web services charging enabler, an e-wallet function for partners, online/offline charging, and account balance and rating.
  • HP SDP Service Orchestration Managerhelps service providers deliver services more quickly and easily. It defines business or composite services workflow and provides off-the-shelf revenue-generating services such as Premium SMS. It also gives service providers the flexibility to tune the services, improving the likelihood that subscribers will use them, thus increasing revenue-generating traffic.
  • HP SDP Storefront Portal – can foster innovation and accelerate time to market for new services. With a developer community, tools can be more easily distributed and shared, enabling ISVs to create, test and publish applications. For Web 2.0 ISVs, service providers can become platform-independent service aggregators.
More information on HP SDP 3.0 is available at
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