HP utvidgar sin one-stop-shop-strategi för utskrifttjänster i Europa
Stockholm 2 juli2009 – HP utvidgar sitt partnerprogram Print Station i hela västra Europa. Programmet riktar sig mot små och medelstora företag och erbjuder omfattande utskrifttjänster – från visitkort till affischer för reklamtavlor och vepor på byggnaders fasader.
HP’s Imaging & Printing Group (IPG) today announced the extension of its Print Station partner programme across Western Europe. The programme – which has already been rolled out across HP’s Middle East, Mediterranean & Africa (MEMA) and Central & Eastern Europe (CEE) regions – delivers a one-stop-shop service for high-value print and design jobs for small-and-medium-sized business (SMBs).
HP Print Stations, which are co-branded with the local partner, provide a comprehensive range of specialist print services ranging from business cards and letterheads to billboards and building wraps, all delivered through HP’s state-of-the-art printing and digital imaging products.
Paolo Dal Santo, EMEA HP Print Station Sales & Programme Manager, describes the service as a unique value-add for companies that would not otherwise have access to the latest graphic and digital printing equipment.
“While companies are increasingly able to produce high-quality business literature in house using technologies such as HP LaserJet and Inkjet printing solutions, HP Print Stations will now provide them with access to professional graphics solutions for specialist print jobs such as signage, bespoke design, advertising banners and even billboards,” he says.
HP’s Print Station strategy has already been rolled out across Egypt, Jordan, Morocco, Poland, Saudi Arabia, South Africa, Turkey and – most recently – Iberia where the specialist stationery firm Carlin has been signed up as the retail partner.
“Western Europe represents a huge opportunity to deliver genuinely high-quality, professional print services to SMBs, to complement their own in-house marketing activities. We are anticipating over 100 Print Stations operational across EMEA by the end of the year,” adds Dal Santo.
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