Pressmeddelande: 08. juni 2011

HPs nya Konvergerande lösningar skapar flexibilitet hos företagen

STOCKHOLM, 8 juni, 2011 –HP lanserar idag flera nya konvergerande lösningar som förbättrarföretagens flexibilitet genom att förenkla utrullningen ochhastigheten i IT-leveransen.

HP ConvergedInfrastructure-lösningarna utgör nyckelkomponenter i att bliett Instant-On företag. HPs nya lösningar förvandlarIT-tillgångarna i ett företag till driftskompatibla, deladeresurspooler med en gemensam plattform för hantering. De nyalösningarna utgörs av:

— Converged Systems,en ny portfölj out-of-the-box-lösningar, optimerad och konvergeradhårdvara, mjukvara, skräddarsydda konsulttjänster och HP SolutionSupporttjänster som gör att företag kan vara igång med nyaapplikationer på ett par timmar jämfört med månader.(1)

— Converged Storagearchitecture som integrerar HPs skalbara mjukvara HP Store360 med HP BladeSystem och HP ProLiant hårdvara för att minimera lagringsadministrationen,snabba på leveransen, öka energieffektiviteten och förbättratillgängligheten för alla datatyper och applikationer. Dessatjänster kompletteras med StorageConsulting-tjänster.

— Converged Data Center, en nyklass av HP Performance Optimized Data Centers (PODs) som kan rullas utpå endast 12 veckor, och till en fjärdedel av kostnaden för etttraditionellt datacenter.(2) HP POD 240a, som även kallas”HP EcoPOD” använder 95 procent mindre energi och förstärker därmedHPs ledarskap inom modulära datacenter.(3)

— HP Server Automation9.1-mjukvara för smidig hantering av fysiska och virtuellaapplikationsinstanser över hela livscykeln.

”I takt med att allt fleraffärer och processer flyttar ut på nätet har kraven på företagensnätverkstruktur ökat dramatiskt de senaste åren. HPs ConvergedInfrastructure-lösningar bidrar till en ökad flexibilitet ocheffektivitet genom att integrera servrar, lagring, nätverk, strömoch kylning i en enda miljö, vilket möjliggör för snabbareprocesser och bättre affärsresultat, säger Jonas Alstermark,Enterprise Server, Storage & Networking, HP Sverige.”

Merinformation

Delivering enterpriseagility with Converged Infrastructure Cloud computing and mobilityare redefining how people live, how organizations operate and howthe world interacts. Enterprises must instantly adjust to meet thechanging needs of users, customers and citizens by drivinginnovation and agility through technology. Yet IT sprawl is causingenterprise complexity and crippling the ability of organizations tokeep pace with enterprise demands.

Research conducted on behalf of HP found that 95 percent ofprivate and public sector executives consider agility important tothe success of their organizations. Plus, more than two-thirds ofC-suite executives believe that enterprise agility is driven bytechnology solutions.(4)

“In a world whereenterprises must instantly react to changing markets, clients areturning to HP Converged Infrastructure to dramatically improvetheir agility,” said Dave Donatelli, executive vice president andgeneral manager, Enterprise Servers, Storage and Networking, HP.“The new solutions announced today extend the benefits ofconvergence to deliver new levels of speed, simplicity andefficiency that enable clients to capitalize and anticipatechange.”

Converged Systemsaccelerate time to application value HP Converged Systems speedsolution deployment by providing a common architecture, managementand security model across virtualization, cloud and dedicatedapplication environments. They include:

— HP VirtualSystemincreases performance and reduces complexity with an architectureoptimized for virtual server and virtual desktop environments. Itintegrates server, storage, networking, virtualization software andservices, dramatically simplifying deployment and management. Italso provides advanced security and single-pane-of-glass managementacross hybrid environments, and it supports Microsoft® Hyper-V,Citrix Xen and VMware. HP VirtualSystem provides a simple path tocloud computing with a rapid upgrade to HP CloudSystem.

— HP CloudSystem,originally announced January 2011, provides a platform for buildingand managing cloud services across private, public and hybridenvironments. Universal security, governance and multitenantmanagement enable clients to ensure quality of service and reducerisk.

— HP AppSystem maximizesperformance while simplifying deployment and applicationmanagement. These systems offer best practice operations with astandard architecture that lowers total cost of ownership. Amongthe new systems are HPVertica Analytics System, as well as HP Database ConsolidationSolution and HP Business Data Warehouse Appliance, which are both optimizedfor Microsoft SQL Server 2008 R2.

HP Technology Services provides a full life cycle of consultingservices including strategy, assessment, design, test,implementation and training. HP SolutionSupport provides single-point-of-contact services for theentire turnkey solution, including third-party software.


HP Converged Storage drives rapid response Legacy monolithic andunified storage architectures were designed to address predictableworkloads, structured data and dedicated access – before theexplosive growth of web browsers and smartphones. Today’srequirements, however, are exactly opposite, with unpredictableapplication workloads, such as cloud, virtualization and big dataapplications. These IT challenges change the relationship betweenstorage, servers, networks and applications, requiring a new levelof integration across the enterprise.

To address this gap instorage, HP’s new Converged Storage architecture fundamentallychanges how data is accessed by integrating scale-out storagesoftware with converged server and storage hardware platforms.Advanced management tools that span the architecture help speed ITservice delivery. As a result, clients can deploy and grow storage41 percent faster(5) while reducing administration time by up to 90percent.(6)

HP Converged Storagesolutions enable clients to independently increase performance andcapacity without downtime for any data type or applicationworkload. New solutions include:

—  HP X5000 G2 Network Storage Systems increase availability forfile serving in small enterprise environments. Built on HPBladeSystem technology, they can be deployed in minutes and reducepower requirements up to 58 percent, cooling needs up to 63 percentand storage footprint up to 50 percent.(7)

—  HP X9000 IBRIX Network Storage Systems optimize retention ofunstructured data with new compliance features and the capacity formore than 1 million snapshots. The solution provides insight to theenterprise on trends, market dynamics and other pertinent facts bysimplifying management of massive data sets. Policy managementcapabilities automate the movement of data to optimize resources.It is ideal as a content archiving solution for email, SharePointfiles, multimedia, medical image archival (Picture ArchiveCommunications Systems) and other file-based data.

Enhanced HP storage systemsand new services
HP’s fifth-generation Enterprise Virtual Array (EVA) familyincludes the new HP P6000 EVA, offering thin provisioning and Dynamic LUNMigration software along with 8 Gb Fibre Channel, 10 Gb iSCSI andFCoE support. This easy-to-manage solution enables clients toconsolidate application data to speed administration and reducetotal cost of ownership.

HP Enterprise Services hasintegrated HP 3PAR Storage into the HP Data Center Storage Package,which offers world-class storage management services that allowclients to “flex” their storage needs up and down with changes indemand. Offering thin provisioning and autonomic data tiering, thisservice provides 3PAR in a utility storage model.

HP also announced a new Storage ConsultingServices offering that helps clients to design and deploy aConverged Storage environment, optimize the storage infrastructure,reduce costs, and protect and align data while preparing storagefor cloud computing.

First Converged Data Centersets standard for the future
Demands for data center capacity continue to rise, however,traditional brick-and-mortar construction methods can take up totwo years or longer to build, are costly and can consume moreenergy than the technology they support.

The HP POD 240a, the world’smost efficient data center, can be deployed in weeks vs. years, aswell as save upfront capital costs by up to 75 percent whencompared to a brick-and-mortar facility.(8) Annual facilitiesenergy savings can be reduced by up to 95 percent with a PowerUsage Effectiveness (PUE) as low as 1.05, compared to a PUE of 2.0for traditional data centers.(9)

Automation helps driveagility
HP Server Automation 9.1 provides heterogeneous, automated serverlife cycle management for enterprise servers and applications forboth converged and traditional environments. With new integrateddatabase automation, it offers a single tool that enables IT tosignificantly reduce the time it takes to achieve full applicationlife cycle automation.

A live video of the HPDISCOVER press conference will be available at 10 a.m. PT on June 6at www.hp.com/go/agileIT.On-demand replays will be available.

Additional informationabout HP’s announcements at its premier client event, HP DISCOVER,is available at www.hp.com/go/agility2011.

För ytterligareinformation, vänligen kontakta:
Jonas Alstermark, Enterprise Server, Storage &Networking, HP Sverige, tel: 08-524 93 789
Gunilla Lundqvist, informationschef, HP Sverige, tel: 08-524 90400

Om HP
HP skapar nya möjligheter för tekniken att ge enmeningsfull och positiv inverkan på människor, företag, myndigheteroch samhälle. Som världens största teknikföretag erbjuder HP ettutbud som spänner över utskrifts- och datorprodukter, mjukvara,tjänster och it-infrastruktur. Genom att kombinera molnet medanslutningsmöjligheter skapar HP säkra, situationsanpassadeupplevelser för en uppkopplad värld. Mer information om HP (NYSE:HPQ) finns på http://www.hp.com.

(1) Based on internal HPtesting.
(2) The HP POD 240a offers a reduction in deployment time andannual energy savings when compared with traditional data centersbuilt from the ground up, based on HP internal engineeringanalyses. HP Pod-Works allows for the build of multiple PODssimultaneously and features seven staging bays with 3 megawatts ofpower and network connections to perform customized assembly,testing and shipping, speeding time to value over the industryaverage, according to HP internal testing.
(3) New POD technology from HP offers 95 percent greater energyefficiency compared to a traditional brick-and-mortar data center,based on internal HP testing.
(4) “The State of Agility,” research by Burson-Marsteller on behalfof HP, March 2011.
(5) “2010 Scale-Out Storage Survey,” ESG Research.
(6) Based on documented client results that are subject to uniquebusiness conditions, client IT environment, HP products deployedand other factors. These results may not be typical; results mayvary.
(7) As compared to HP’s previous product offering, the X3820 2-NodeNetwork Storage System.
(8) The HPPOD 240a offers a reduction in capital investment costs,savings clients as much as $24.7 million in savings over building atraditional 1.2 megawatt data center.
(9) Average U.S. home uses 11,040 kilowatt hours per year. Source:http://www.eia.doe.gov/tools/faqs/faq.cfm?id=97&t=3DC2011.
(10)  “The Business Value of HP Business Service Automation (BSA)Solutions,” IDC, June 2010.

Microsoft is a U.S.registered trademark of Microsoft Corporation.

This news release containsforward-looking statements that involve risks, uncertainties andassumptions. If such risks or uncertainties materialize or suchassumptions prove incorrect, the results of HP and its consolidatedsubsidiaries could differ materially from those expressed orimplied by such forward-looking statements and assumptions. Allstatements other than statements of historical fact are statementsthat could be deemed forward-looking statements, including but notlimited to statements of the plans, strategies and objectives ofmanagement for future operations; any statements concerningexpected development, performance or market share relating toproducts and services; any statements regarding anticipatedoperational and financial results; any statements of expectation orbelief; and any statements of assumptions underlying any of theforegoing. Risks, uncertainties and assumptions includemacroeconomic and geopolitical trends and events; the competitivepressures faced by HP’s businesses; the development and transitionof new products and services (and the enhancement of existingproducts and services) to meet customer needs and respond toemerging technological trends; the execution and performance ofcontracts by HP and its customers, suppliers and partners; theachievement of expected operational and financial results; andother risks that are described in HP’s Quarterly Report on Form10-Q for the fiscal quarter ended January 31, 2011 and HP’s otherfilings with the Securities and Exchange Commission, including butnot limited to HP’s Annual Report on Form 10-K for the fiscal yearended October 31, 2010. HP assumes no obligation and does notintend to update these forward-looking statements.

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