It’s not just personalization that gets results. Segmenting and targeting prospects and customers based on location or season is a great way to create relevance.
Start talking on the outside
Adding a targeted offer to the envelope can help increase open rates and engagement. With data-driven, color content on the outside of a direct mail or transaction piece, messages are visible at a glance.
Statements that stand out
Color graphs, pie charts, and sliding scales are best practice tools for communicating quickly and reinforcing messages. Documents engineered with color deliver heightened engagement.
Discover more about HP Specialty Printing Systems
From direct mail addressing to bio-printing technology, you can deliver the perfect solution for a vast range of print-on-demand applications, thanks to HP Thermal Inkjet (TIJ) printing technology.