A social graph for businesses: HP’s ‘Collective Project’ project demonstrates the power of enterprise social networking

New tool addresses the 90-9-1 participation rule, delivers instant collaboration
London, UK, 21 May 2012 — HP Labs Israel today unveiled the results of research named the ‘Collective Project’. Over the past two years, staff at HP Labs Israel has been researching and developing a new kind of social computing platform for the enterprise. The technology breaks down silos within even the largest businesses, giving employees automatic and complete access to their entire organisation’s knowledge to drive faster and better decision making, with no data entry required.

By creating an intelligent, context aware system, each employee has complete access to the full scale of organisational knowledge at their fingertips from the moment that they log on. A user can locate experts; discover published content and analysis of work topics in a fast and easy-to-use manner. This automated method of connecting people with colleagues and content saves the organisation the considerable time which is wasted on locating relevant experts or solutions to problems which in any enterprise may already have been solved by other employees.

The power of the enterprise social network lies in the empowerment of employees. File sharing and social connections expose insight into the organisation’s professional knowledge via the use of advanced analytics algorithms and clear user visualisation. By automating user participation and analysing documents, emails and working patterns to spot experts the burden of ‘training the system’ is removed from the user.

Maximising participation
Social platforms and networks commonly suffer from two barriers. The first is acquiring users and the second is to create an environment in which they are actively participating and creating content. For enterprises that have invested into building social technologies into their intranets, this can mean that those investments are not returned, if users are not proactively taking time to engage with the new system.

The resulting technology can:
  • Automate participation for users at work, removing the task of uploading content to another network or intranet
  • Analyse work products generated by individuals (such as documents and e-mail correspondence topics) and presents them as a ‘social graph’ of organisational data
  • Identify experts within an organisation based upon the work products they create and the files they access – making it easy for employees to build better teams
Ruth Bergman, director of HP Labs Israel, said, "Efficient knowledge sharing is essential to any organisation navigating the challenges of today's business and IT world. The preservation and promulgation of intellectual property provides organisations with a relative advantage, as well as dramatic time and cost saving in work processes. The Collective Project social network developed is the culmination of research and development that we believe will revolutionise the way organisations collaborate and succeed."


HP’s premier client event, HP Discover, takes place June 4-7 in Las Vegas.

About HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

© 2016 HP Inc. The information contained herein is subject to change without notice. The only warranties for HP Inc. products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP Inc. shall not be liable for technical or editorial errors or omissions contained herein.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.