Press Release: 18. July 2012

HP Indigo Collaborates with Redagraph to Galvanise the Growing Moroccan Digital Print Market

BARCELONA, Spain, 18 July 2012 - HP today announced that it has appointed Redagraph as the Moroccan distributor for HP Indigo Digital Presses based on its long-standing position in the Moroccan print industry and its commitment to drive the analogue-to-digital transformation.

Redagraph will enhance to its portfolio of end-to-end graphic arts printing solutions with  HP's latest digital press systems to further support the burgeoning digital print market in Morocco and provide customers with new business growth opportunities.

"Demand for digital print is increasing in Morocco, and this is especially evident where web-to-print, direct mail and transpromotional applications are concerned," said Reda Moukite, general manager, Redagraph. "Our objective is to help develop this market by informing print service providers of the business opportunities available to them when using leading HP Indigo digital print technology.

"With the recent innovations we've seen from HP Indigo in print quality, productivity, and application versatility, we are confident that HP will be the best affiliate to support us in the expansion of this country's digital printing industry," Reda Moukite continued.

In March 2012, Redagraph added an HP Indigo 5600 Digital Press to its demonstration centre - one of the first of this new model to be installed in Africa. In addition to printing on the widest range of certified substrates in the industry, the seven-colour press supports high-value specialty applications printed on synthetics using HP Indigo's unique One Shot Colour printing mode(1).

"We've already received great interest in the capabilities of this versatile commercial press from existing and new customers alike. The HP Indigo 5600 is just one example of the pioneering technology HP Indigo has to offer and demonstrates why HP is at the forefront of its field," said Reda Moukite.

Redagraph was established by founder Abdou Moukite in 1978 and originally specialised in prepress solutions for newspaper and magazine printers. Over the years, the company has formed strategic partnerships with leading manufacturers spanning the entire print production workflow. It now serves a broad customer base within the newspaper, government, advertising and printing industries.

Ran Landau, regional business manager, Middle-East, Mediterranean and Africa, HP Indigo and IHPS commented, "Redagraph is renowned for its long-standing success in the Moroccan graphic arts industry. This expertise, coupled with its forward-thinking approach to revolutionising the region's digital print sector, makes Redagraph an ideal affiliate for HP."

More information is available at www.youtube.com/hpgraphicarts and www.facebook.com/HPdesigners or follow HP on www.twitter.com/hpgraphicarts.

(1) The One Shot Colour printing mode is optional

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Vanessa Ribeiro, HP
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Ben Dodson
Bespoke for HP
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ben@bespoke.co.uk

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