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HP Printables

The power of print
delivered on a digital platform

HP Printables deliver great content — like crossword puzzles, coupons and recipes — to HP web-connected printers all over the world. Customers receive exactly what they want on the schedule that they choose, saving them time and money.

Join the largest print distribution network in the world and reach new customers with your great content. HP Printables harnesses the power of print delivered on a digital platform.

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Reach target audiences that have chosen your content.

Targeting a niche audience has never been easier. HP web-connected customers have access to a library of printables and can choose just the content they are interested in. Your content, products, services and advertisements can be more impactful than ever before. HP Printables is hyper-targeted micropublishing available to the masses.

HP Printables simplify and save for your customers by offering easy tips on how to educate and entertain kids, serve up dinner, work smarter and save a few dollars.

Nearly half of our subscribers retain their subscriptions after 6 months.

There are 350k (and growing) users who schedule HP Printables.

Grow alternative revenue sources.

Drive traffic back to your products and services directly from the printable. With the right content and call to action, you’ll create new customers.

Placing targeted ads in printables that have a clear value-add for customers increases relevance for your subscribers and your product.

Grow brand awareness.

As a new distribution channel — like publishing a digital magazine or posting your content online — HP Printables helps your brand grow. Customers see your brand, your content and your great value on our platform.

We’re continually managing the health and success of each of our printables. With our digital platform, we can provide you detailed metrics around subscriber behavior and the success of your product that you can’t get from traditional print channels.

Push content to customers – making access to your content easier.

Instead of hoping that customers will buy your magazine or check their mailbox for your coupons, HP Printables unlocks the door to their homes and offices. Printables are delivered directly to busy moms, working professionals and creative kids when and where they need them the most.

Print to remain relevant.

The mechanism for print has changed, but the reasons that people print have not. Print is tangible, personal and memorable. With HP Printables, it is ultimately customizable as well.

Our customers print to enhance learning, for visual inspiration, for deeper comprehension, to pass along to a friend, as a visible reminder or just for fun. When something really matters, it gets printed.

Comprehension improves with print content — where distractions such as hyperlinks, pop-up ads, multimedia and other multitasking behaviors are removed.

You’re not in this alone.

HP is continually managing the HP Printables brand and increasing awareness of this service and the reach of our partners. Today, we manage a cycle of go-to-market touch points that include our marketplace (HP Connected), the customer experience (printer setup, at-home and in-box promotions, customer care campaigns) as well as in-store and public-facing advertising.

Tony Robbins: Catalyst for Change

Tony Robbins

Cadence: 1 page, Monday through Friday

About: This weekday printable is aimed at business pros from the recognizable name in motivation: Tony Robbins. The 1-page delivery features bite-sized tips for professionals at businesses large and small.

Key takeaway: Cadence (1 page, weekdays), bite-size tips and conservative but appealing use of color ink contribute to the success of this popular printable.

Samples

Sample #1 Sample #2 Sample #3

7-Day Menu Planner

7-Day Menu Planner

Cadence: 3 pages, Wednesdays

About: A 2-page menu-planning feature, which includes recipes and a shopping list, is included in this delivery. Page 3 consists of money-saving coupons great for the grocery run.

Key takeaway: Menu planning and coupons continue to be print relevant in our mobile world. Customers can easily save recipes for later use.

Samples

Sample #1 Sample #2 Sample #3

Angry Birds

Angry Birds

Cadence: 3 pages, 2 days per week, Combo app

About: Kids love getting a variety of activities – coloring pages, comics, mazes, crafts and more – twice a week, but also can select specific activities from the printer’s front panel.

Key takeaway: A popular brand with a variety of engaging activities is a hit with kids and parents.

Samples

Sample #1 Sample #2 Sample #3

Education.com

Education.com

Cadence: 22 sections, 7 days per week

About: Education.com offers Pre-K through 5th grade-level content for math, writing and reading.

Key takeaway: Allowing the customer the ability to customize — choosing sections that are perfect for their family — is valuable and will keep the customer engaged with what they are receiving. HP Printables can create a strong user experience with lots of content choices.

Samples

Sample #1 Sample #2 Sample #3

NBC News

NBC News

Cadence: 2 sections, 2 pages, daily

About: This two-section printable delivers hard-hitting news from NBC News as well as a section on lifestyle news from TODAY.

Key takeaway: Brand recognition and a low page count for daily news contribute to the success of this very popular printable.

Samples

Sample #1 Sample #2 Sample #3

Crayola

Crayola

Cadence: 1 page, daily

About: Few types of printables are more relevant in print than coloring pages and worksheets. Crayola coloring pages are delivered daily to keep kids coming back to the printer for more to color.

Key takeaway: Print relevance matters. When combined with the ability to “print now” – downloadable content installed on the printer – coloring pages and kids worksheets are unstoppable.

Samples

Sample #1 Sample #2 Sample #3

Awesome Airplanes

Awesome Airplanes

Cadence: 1 page, 3 days per week, Combo app

About: Schedule new paper airplane templates and designs every week, or use the printer’s front panel to pick one (or 10) of your choosing to print right away.

Key takeaway: A combo app lets customers use the intuitive front-panel interface to pick which airplane fold and color pattern they want, and then delivers instant gratification.

Samples

Sample #1 Sample #2 Sample #3

I’m ready to start!

  1. Contact your HP business development resource to take the next step.
    Contact us
  2. If you want to start putting together the icons and text descriptions to create your app, please Sign in/Register to download instructions and templates.
  3. Work with your HP business development resource to fill out the templates and complete the onboarding process. Customers will then be able to get your printables!

Resources

Icon for scheduled delivery

Scheduled delivery

Your printables will print automatically on a regular schedule.

Please log in to download templates

Scheduled delivery PDF, 3.04 MB

Icon for print on demand

Print on demand

Your printables will be available to be printed instantly.

Please log in to download templates

Print on demand PDF, 3.06 MB

Icon for combo

Combo

Your printables will be available on a regular schedule, on demand or both.

Please log in to download templates

Combo PDF, 3.12 MB

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