Belikin, the beer of Belize, officially launched its Limited Edition beer bottles in February 2018. The Limited Edition features 12 original designs by Belizean artists showcasing the culture, heritage and the most authentic places in Belize. The event saw the attendance of nine out of the 12 featured artists with attendees getting to meet them and even take pictures while enjoying live music.

The project was spearheaded by Gilvano Swasey, who is a tireless advocate for Belizean artists. Swasey was given the task to not only find Belizean artists that would create an image that captures the spirit of Belize but one that could easily be transferred from a flat image to a wrap-around bottle label. “This project served as a way of giving back to the people of Belize.” Printed on an HP Indigo ws6600 by Label House Trinidad & Tobago.

Brazilian beverage brand Tang wanted to capture the spirit of special family moments as a way to bond with consumers in a creative way. To reinforce this concept, the brand launched a Family Album promotion, to add photos capturing the special moments of families from all over Brazil to their packaging design. Through a massive nationwide media campaign on TV and social media, consumers were asked to share photos of special family moments and family life experiences with the brand.

The campaign received a huge response, with more than 8000 photos submitted – more than four times the expected participation. 72 images were selected to be printed on Tang juice sachets as part of the package design. 14 million sachets featuring the photos were printed in just one month. Through this campaign, the target audience of families actively engaged with the brand and ultimately became the face of Tang on store shelves and in homes across the country.

This amazing consumer campaign from leading brand Tang used digital print technology from HP to make its customers the face of its brand.

Japanese confectionary company LOTTE set out to mark its XYLITOL gum brand's 20th anniversary in a unique way. Instead of television commercials, LOTTE used packaging as the key media for engaging with its millennial audience. LOTTE recruited 20 groups of influential Japanese celebrities from television, film, sports, and the arts, all in their 20s, to create a design expressing their vision for the future, together forming a limited edition set of basic designs for XYLITOL chewing gum packages.

Using HP SmartStream Mosaic software those designs were then turned into 2 million unique packages, each featuring a distinct variation of one of the original 20 designs. In addition to creating interest at the point of sale, the campaign was shared across social media and television coverage, grabbing the attention of consumers, media and the confectionary industry.

Mobile operator T-Mobile wanted to surprise its customers for Mother’s Day with a unique Tuesdays promotion. It partnered with mobile app company Inkly and Hudson Printing using HP technologies to offer customers free Mother’s Day cards with personalized photos, hand-written messages, graphics, and more.

Inkly received 100,000+ individual orders from T-Mobile’s subscribers during the 24-hour promotion. Using HP PrintOS Site Flow to automatically batch, impose, print and ship all 100,000 cards in 48 hours T-Mobile and Hudson Printing ensured every single card was printed, cut, folded, sealed and mailed in time to deliver each special message in time for Mother’s Day.

Looking to raise awareness and sales amongst millennials around Christmas for the HP Sprocket mobile photo printer, and to capture retail chain buyers’ attention ahead of the holidays, HP created a limited-edition gift bundle with unique packaging. Tens of thousands of one-of-a-kind corrugated gift boxes were created from a single seed file using HP Smartstream Mosaic. The unique Mosaic-generated designs were also featured on in-store displays.

The development and production of the packaging took only a few weeks using HP digital printing capabilities. Individually coded vouchers inside the box enabled consumers to create a personalized skin for their Sprocket via an interactive website, and the skin was then printed and mailed to the consumer. The fully integrated campaign, which used multiple HP digital printing technologies and was supported by a 360˚ marketing campaign, received millions of impressions through influential vloggers, dramatically increasing awareness and engagement with the target market. The special edition pack and integrated festive campaign tripled Sprocket YoY sales in the UK.