Brand owners
Reach your audience in more personal and engaging ways that create stronger brand loyalty and awareness, using digital printing.
Publishers
Get HP Piazza for publishers and save time and costs with print-to-order, content automation, and worldwide distributed printing.
Designers
Enhance your designs with the unique capabilities of digital printing, including brilliant color ink options, unconventional substrates, and variable data printing.
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Check out how other brands grow their businesses with HP
Amarula – LabelsAmarula Cream supports its African elephant conservation project with 400,000 special edition bottles
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La Franqueza – Flex PackCafé Franqueza helps underprivileged farmers with customized flexible packaging
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Mainichi – LabelsMainichi increases millennials’ interest in periodicals with custom labels linked to live news updates
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Oreo China – PackagingMondelez exceeds sales targets by expanding the Oreo Colorfilled campaign to Asia Pacific
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Wallpaper Magazine – PublishingWallpaper* magazine celebrates its 20th anniversary using 220,000 unique B2 posters
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Melinda – Corrugated PackagingMelinda supports farmers affected by an earthquake with the custom “Dedicamela” campaign
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Zeb – Direct mailBelgian jeans shop ZEB tries on a new individualized campaign to drive traffic and deepen loyalty
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Smart Car – SignageSmart Car shows the advantages of a subcompact car, using more than 8,500 individualized posters
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Word Above the Street – Outdoor signageA nonprofit wraps New York City water towers to raise awareness of the global water issue
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Amarula – Labels
To raise awareness for endangered African elephants, Amarula Cream, the South African producer of cream liqueur, released 400,000 special edition bottles with individualized elephant icons. That’s a unique label for every remaining elephant. By collaborating with HP and label converter SA Litho of Cape Town, South Africa, Amarula turned its liqueur bottles into unique pieces as an added dimension to the brand’s “Name Them, Save Them” African elephant conservation project.
Zeb – Direct mail
Hip Belgian jeans shop ZEB tried on a new format to drive traffic and deepen loyalty. ZEB used existing gender, age, and most recent purchase data to trigger offers, write articles, and create unique headlines in an individualized campaign printed on an HP PageWide Web Press in a unique 8-page newspaper format, and direct-mailed it to its customers. The campaign drove offer redemption to both web and physical shops, increased traffic, and captured additional data collection. The result was a social media buzz, 30% increase in sales, and an improved data profile for the brand.
Smart Car – Signage
Automobile brand ‘Smart’ demonstrated the advantages of a subcompact car to the French through a series of over 8,500 HP printed boldly-colored, individualized posters, placed in 26 cities in France—in just 15 days. The French community was enlisted to contribute content for these versioned messages through an online app and social media outreach. The campaign has generated hundreds of articles and TV appearances and was expanded to car wraps, retail window decals, and print ads, and it increased traffic significantly at Smart’s showrooms and website.
HP Piazza reinvents publishing
Leading the digital print transformation, HP introduces the next big thing in publishing. HP Piazza is a set of cloud-based services that make it easy for publishers to print only what they need, when they need it. This revolutionary advance means significantly lower costs, zero inventory, and no waste. Printing to order just got a lot simpler and more efficient.
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Design for digital print
Discover the latest news and trends in design for digital printing and learn how to get consumers to fall in love with your brand through its packaging.
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Packaging trends you need to know about
New packaging trends promise more fun and engaging ways for consumers to determine which products on the shelf win their hearts. More than that, if they really enjoyed the experience, they can become a brand ambassador through social media and shared applications.
ARTICLE
“I feel, therefore I shop”
Research from Harvard University shows how 85- to 95-percent of our shopping decisions are based on emotions. As a result, the shopping experience has become not only a means of purchasing goods and services, but also an avenue for consumers to feel great about their lives by connecting emotionally with their favorite brands.
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The missing link between print and online
With so many emerging packaging technologies and accompanying buzzwords, sometimes it's challenging to identify a short-term fad from a long-term transformation. HP’s Link Technology represents the future of the "connected package", providing brands Brand Protection, Track & Trace, and Consumer Engagement, using serialized digital watermarks.
APPLICATION
Drive growth with interior decoration
Explore amazing new options for easy interior décor like wallpaper, curtains and flooring, upholstery, and more made possible with digital printing and HP Latex technology.
Get creative with HP SmartStream D4D
HP SmartStream D4D (Designer for Designers) software is a set of design solutions and training materials that enables creatives to harness the power of HP digital print. We've teamed up with The Yarza Twins and Smirnoff to bring endless creative designs to life for one unique concept: "Every one the same. Every one different"—powered by HP SmartStream D4D.
If you're a UK-based designer, you can experiment with this software as part of a three month beta program. Sign up now.
Explore the possibilities
Help your products stand out on the shelf and watch customers fall in love with your brand, using creative digital printing solutions from HP. Engage with consumers, improve your time to market, and save on costs. Whether you’re a designer or brand owner, HP digital print technology can help you take your campaigns to the next level.
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