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Start of content
 

HP INKSPIRATION 2018

This year's Inkspiration entries fused creativity, technology, and innovation with amazing results. See the impression they made on our judges!
  
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HP INKSPIRATION AWARDS AMERICAS

HP INKSPIRATION AWARDS AMERICAS

For three years, HP and Dscoop have partnered to host a premier contest to celebrate excellence in design and print using HP Indigo, HP PageWide Web Press, or HP Scitex technology.

This year 16 awards were presented to 13 customers and designers in multiple categories across General Commercial Printing and Labels and Packaging for unique applications. Nearly 200 entries from more than 75 HP customers and designers were submitted to the competition.

THE 2018 INKSPIRATION AWARD WINNERS

GENERAL COMMERCIAL PRINTING

Award categories: Direct Mail, Collateral, Custom Products, Publishing, Printing Photo Book and Photo Application, Rod Key Excellence Award, and People’s Choice Award.
   
SenseAtional Tool Kit: Bennett Graphics
SenseAtional Tool Kit: Bennett Graphics
SenseAtional Tool Kit: Bennett Graphics
   
A Gentlemen’s Guide to Classic Cocktails: Anstadt Communications
A Gentlemen’s Guide to Classic Cocktails: Anstadt Communications
A Gentlemen’s Guide to Classic Cocktails: Anstadt Communications
   
Winter in New York: Duggal Visual Solutions
Winter in New York: Duggal Visual Solutions
Winter in New York: Duggal Visual Solutions
   
Drew Tal: East of the Sun: Duggal Visual Solutions
Drew Tal: East of the Sun: Duggal Visual Solutions
Drew Tal: East of the Sun: Duggal Visual Solutions
   
Smokejumpers: Hatteras
Smokejumpers: Hatteras
Smokejumpers: Hatteras
   
Harvest Supper: Hederman Brothers
Harvest Supper: Hederman Brothers
Harvest Supper: Hederman Brothers
   
Signal Hill: Hemlock Printers
Signal Hill: Hemlock Printers
Signal Hill: Hemlock Printers
   
Mosaic 2018 Desktop Calendars: GSB Digital
Mosaic 2018 Desktop Calendars: GSB Digital
Mosaic 2018 Desktop Calendars: GSB Digital
 

SenseAtional Tool Kit: Bennett Graphics

SenseAtional Tool Kit: Bennett Graphics
Rod Key Marketing Excellence Award Winner and People’s Choice Winner

SenseAtional Tool Kit: Bennett Graphics

This captivating sales piece was created to “stop the design community in their tracks” and inspire them to consider the possibilities of HP Indigo digital printing technology. Images from an artist’s library were enhanced with a variety of printing techniques including silver and gold foil, and slick and bump techniques on the Scodix Ultra Pro Digital Press.

"Excellent technical portfolio." —Nitin Budhiraja

Press: HP Indigo WS6800 and 10000 Digital Presses
Media: 100# Gloss Cover
Inks: CMYK
Run length: 800

A Gentlemen’s Guide to Classic Cocktails: Anstadt Communications

A Gentlemen’s Guide to Classic Cocktails: Anstadt Communications
Custom Products Winner

A Gentlemen’s Guide to Classic Cocktails: Anstadt Communications

This unique gift item, created for a high-end boutique, was designed to appeal to young, hip consumers. Printed with Scodix enhancements, silver foil, and polymer for a high-end, eye-catching, multisensory piece, these recipe cards were produced on a very tight deadline.

"Elegant design. Excellent illustration. Functional. Individual cards well thought out." —Elizabeth Gooding

Press: HP Indigo 7900 and 12000 Digital Presses
Media: 80# & 130# Blazer Satin Cover
Inks: CMYK
Run length: 200 sets

Winter in New York: Duggal Visual Solutions

Winter in New York: Duggal Visual Solutions
Publishing Award Winner

Winter in New York: Duggal Visual Solutions

Determined to meet the photographer’s high expectations that his work be authentically conveyed with superior photo reproduction, Duggal produced these books by combining HP Indigo printing technology with high-end paper and soft-touch lamination on the cover to produce a distinctive, quality book within the client’s budget.

"Beautiful reproduction." —Dana Arnett

Press: HP Indigo 12000 Digital Press
Media: 100# Cover & 100# Text Mohawk Eggshell
Inks: CMYK
Run length: 100

Drew Tal: East of the Sun: Duggal Visual Solutions

Drew Tal: East of the Sun: Duggal Visual Solutions
Photo Books/Photo Applications Award Winner

Drew Tal: East of the Sun: Duggal Visual Solutions

To preserve the richness of a photographer’s original work, the Duggal Visual Solutions team employed HP Indigo printing technology and high-quality media to achieve excellent color matching while capturing the rich tones of the artist’s visual story. This publication was displayed and sold at the artist’s gallery in New York City.

"Stunning photos and excellent quality." —Nitin Budhiraja

Press: HP Indigo 5900 Digital Press
Media: 130# Matte Cover + 120# Text
Inks: CMYK
Run length: 50

Smokejumpers: Hatteras

Smokejumpers: Hatteras
Photo Books/Photo Applications Award Winner

Smokejumpers: Hatteras

This photo book reflects the smokejumper’s intense, dangerous, and dramatic working environment in intimate detail. Interior pages were printed using HP Indigo and smooth media to achieve superior image quality. Cover pages were conventionally printed with a vibrant yellow PMS 121 on vellum DTC cover stock for a tactile and aesthetic contrast to the interior.

"Beautiful reproduction. Tasteful design—simple and elegant." —Dana Arnett

Press: HP Indigo 10000 Digital Press
Media: 80# Text Mohawk Superfine Smooth White + 60# Text Accent Opaque + 120# Cover DTC Mohawk Carnival Stellar White Vellum
Inks: CMYK + PMS 121
Run length: 500

Harvest Supper: Hederman Brothers

Harvest Supper: Hederman Brothers
Direct Mail Award Winner

Harvest Supper: Hederman Brothers

To create an invitation worthy of an upscale fundraiser benefitting a university art museum, Hederman Brothers chose a felt stock to provide a sophisticated floral design that resembled the look and feel of the original watercolor painting, enhanced with a post-finish emboss to further enrich the texture and design.

"Well-executed piece using the technology and strategy." —Nitin Budhiraja

Press: HP Indigo 7600 &12000 Digital Presses
Media: 100# GPA Bright White Felt Cover + 80# Royal Sundance Ultra
White Felt Text
Inks: CMYK
Run length: 590

Signal Hill: Hemlock Printers

Signal Hill: Hemlock Printers
Collateral Award Winner

Signal Hill: Hemlock Printers

These special keepsake books, created to generate excitement at a retreat for teens, combined the quality of digital printing with invisible ink that would reveal illustrations under black light. Each book employed variable printing to personalize covers with each recipient’s name.

"Uses tools of the press well!" —Mike Duggal

Press: HP Indigo 7900 Digital Press
Media: 100# McCoy Silk Cover + 100# McCoy Silk Text
Inks: HP Indigo ElectroInk Invisible Red
Run length: 101 (66 variable SKUs)

Mosaic 2018 Desktop Calendars: GSB Digital

Mosaic 2018 Desktop Calendars: GSB Digital
Custom Products Award Winner (Honorable Mention)

Mosaic 2018 Desktop Calendars: GSB Digital

To emphasize how each client is unique to their business, GSB Digital set out to provide their customers with personalized, one-of-a-kind desktop calendars. HP digital printers combined with HP SmartStream Designer and HP Mosaic software were used to create 575 “Uniquely Yours” calendars from a single design.

"Nice use of Mosaic. Eye catching." —Elizabeth Gooding

Press: HP Indigo 10000 Digital Press
Media: 120# Cover Mohawk Superfine Eggshell Ultrawhite
Inks: CMYK
Run length: 14 lots of 575 unique SKUs

LABELS AND PACKAGING

Award categories: Spirits, Health, Beauty and Fashion, Food and Beverage, Home, Sports and Recreation, Rod Key Excellence Award, and the People’s Choice Award.
   
KIO Revolution Box: Red Pepper Comunicación S.A de C.V.
KIO Revolution Box: Red Pepper Comunicación S.A de C.V.
KIO Revolution Box: Red Pepper Comunicación S.A de C.V.
   
Dr. Wicked: ETIMEX
Dr. Wicked: ETIMEX
Dr. Wicked: ETIMEX
   
Seven Teas: Hammer Packaging
Seven Teas: Hammer Packaging
Seven Teas: Hammer Packaging
   
Corked: GLS/NEXT Precision Marketing
Corked: GLS/NEXT Precision Marketing
Corked: GLS/NEXT Precision Marketing
   
Leuven IPA Dragon Beer: Indemental Graficos Ltda
Leuven IPA Dragon Beer: Indemental Graficos Ltda
Leuven IPA Dragon Beer: Indemental Graficos Ltda
   
KIO Networks: Red Pepper Comunicación S.A de C.V.
KIO Networks: Red Pepper Comunicación S.A de C.V.
KIO Networks: Red Pepper Comunicación S.A de C.V.
   
Alligator Ale: Digital Label Solutions
Alligator Ale: Digital Label Solutions
Alligator Ale: Digital Label Solutions
 

KIO Revolution Box: Red Pepper Comunicación S.A de C.V.

KIO Revolution Box: Red Pepper Comunicación S.A de C.V.
Rod Key Marketing Excellence Award Winner, Label and Packaging

KIO Revolution Box: Red Pepper Comunicación S.A de C.V.

In order to inspire recipients to open and engage with this marketing kit from a technology solutions firm, this box incorporated applied matte laminate, a bright UV varnish, and die cut luxury finishes for an exciting, engaging piece.

"Exceptional all-around solution—print, design, surface techniques!" —Dana Arnett

Press: HP Indigo 3550 Digital Press
Media: 150 gsm coated cardboard
Inks: CMYK + UV varnish
Run length: 1,000

Dr. Wicked: ETIMEX

Dr. Wicked: ETIMEX
Spirits Award Winner (Honorable Mention)

Dr. Wicked: ETIMEX

To set this brand of craft beer apart and play-up the old-style “potion” concept, this label design combined a wood substrate with double foil finish to a showcase the handmade, craft essence of the product. The artful design and look also had strong appeal to the target audience.

"Breakthrough production. Wonderful detail/design execution. Impeccable reproduction." —Dana Arnett

Press: HP Indigo WS6800 Digital Press
Media: Cherry wood 1.2 mil PET adhesive
Inks: Enhanced Productivity Mode (EPM) + color
Run length: 2,000 (4 SKUs)

Seven Teas: Hammer Packaging

Seven Teas: Hammer Packaging
Food and Beverage Award Winner

Seven Teas: Hammer Packaging

This intricate, pressure-sensitive label design utilized the near-perfect registration of the HP Indigo WS6800 Digital Press along to accurately reproduce the vignette details on a metallized substrate—across seven SKUs. Unique design was further enhanced with laminate and die cut on a Digicon system.

"Stunning!" —Nitin Budhiraja

Press: HP Indigo WS6800 Digital Press
Media: Metallic pressure-sensitive
Inks: CMYK + Orange + Violet + HP Indigo ElectroInk Premium White
Run length: 5,000 each of 7 SKUs

Corked: GLS/NEXT Precision Marketing

Corked: GLS/NEXT Precision Marketing
Health, Beauty and Fashion Award Winner

Corked: GLS/NEXT Precision Marketing

In order to deliver eye-popping, easy-to-kit packaging that appealed to a younger, more eco-minded audience, GLS/NEXT Precision Marketing used their HP Indigo digital press. Laid with opaque white first, then ran as CMYK, these unique, die-cut, custom boxes featured partially-glued tops and bottoms for easy fulfillment.

"Beautiful execution; surfaces, design, color, texture." —Dana Arnett

Press: HP Indigo 12000 Digital Press
Media: 18 pt. GPA brown Kraft board
Inks: CMYK + opaque white
Run length: 15,000

Leuven IPA Dragon Beer: Indemental Graficos Ltda

Leuven IPA Dragon Beer: Indemental Graficos Ltda
Spirits Award Winner

Leuven IPA Dragon Beer: Indemental Graficos Ltda

This high-end craft beer label utilized media with a multicolored reflection and applied gloss lamination to create immediate impact. To further stand out in the competitive craft beer market, the label also incorporated augmented reality technology, allowing consumers who download the customer’s app to access enhanced product content.

"Very innovative and memorable." —Nitin Budhiraja

Press: HP Indigo WS6800 Digital Press
Media: Holographic polyester film
Inks: White
Run length: 7,000

KIO Networks: Red Pepper Comunicación S.A de C.V.

KIO Networks: Red Pepper Comunicación S.A de C.V.
Home, Sport and Recreation Award Winner

KIO Networks: Red Pepper Comunicación S.A de C.V.

These impactful, personalized invitation were designed to celebrate an NFL game being played in Mexico City. Seven tabloid-sized boxes, each personalized with the guest’s name, simulated mini football fields, and featured matte laminate, die cuts, glued-in “grass” turf, and game pieces.

"Creative!" —Elizabeth Gooding

Press: HP Indigo 3550 Digital Press
Media: 150 gsm coated cardboard, synthetic grass
Inks: CMYK
Run length: 7

Alligator Ale: Digital Label Solutions

Alligator Ale: Digital Label Solutions
People’s Choice Winner, Label and Packaging

Alligator Ale: Digital Label Solutions

How do you create a unique beer can label that showcases the artist’s vision—and elicits awe among brewery customers? For The Brewery at Warehouse Nine, Digital Label Solutions used white Bopp labels with matte lamination finish, a bright UV varnish, and highly-detailed die cuts to reproduce vibrant, artistic, eye-catching design.

"Brilliant use of color, die-cuts, package integration." —Dana Arnett

Press: HP Indigo WS6000 Digital Press
Media: Gloss white BOPP + matte BOPP lamination
Inks: CMYK
Run length: 84 feet/50 total pieces

THE ROD KEY MARKETING EXCELLENCE AWARD

As part of the HP Inkspiration Awards, we honor the best in self-promotion with the Rod Key Marketing Excellence Award, given to the company with the most creative marketing campaign that promotes their business.

This award is given in memoriam for Rod Key, a founding Dscoop board member and innovator in marketing his own business. Rod Key’s passion for creativity and commitment to the printing community was simply unparalleled, and he left an indelible and lasting impression on the printing industry.

SenseAtional Tool Kit: Bennett Graphics

SenseAtional Tool Kit: Bennett Graphics

KIO Revolution Box: Red Pepper Comunicación S.A de C.V.

KIO Revolution Box: Red Pepper Comunicación S.A de C.V.

 

INKSPIRATION 2018 JUDGES

Get to know our esteemed panel of judges for the 2018 Inkspiration Awards.
DANA ARNETT - Founding Partner and Vice Chairman, VSA Partners
NITIN BUDHIRAJA - Associate Design Director, TracyLocke
ELIZABETH GOODING - President and Co-founder, Inkjet Insights
SABINE LENZ - Owner, PaperSpecs
MIKE DUGGAL - CEO, Duggal Visual Solutions

DANA ARNETT - Founding Partner and Vice Chairman, VSA Partners

Dana Arnett is a Founding Partner and Vice Chairman of internationally recognized firm, VSA Partners. Prior to his position as Vice Chairman, Arnett was CEO at VSA Partners, where he led a group of 300 associates in the creation of design and marketing programs, digital and interactive initiatives for a diverse roster of clients, including: Harley-Davidson, Toyota, IBM, General Electric, Nike, Anheuser Busch and Google.

Arnett has established a 30-year career steeped in design leadership, business and brand consulting, and policymaking. He and the firm have been globally recognized by numerous competitions and designations including; Communication Arts, AIGA, Graphis, The Type Directors Club, the American and British Art Directors Clubs, ID, The LA Film Festival, theAR100 and the American Marketing Association. In 2014, Arnett was awarded the prestigious AIGA Medal, the highest citation honoring life-time achievement and contribution to the industry. He was a 1999 inductee into the Alliance Graphique Internationale, and holds the honor of being named to the ID40—who has cited him as one of the 40 most important people shaping design internationally.

Arnett is a former member of the AIGA National Board of Directors and he currently serves as a board member of the Architecture and Design Society of the Art Institute of Chicago, and The Chicago Children’s Theater, and has been a guest lecturer globally. Dana is also active as an advisor and member of Cueball Collective, who help fund and incubate consumer and socially driven ventures.

NITIN BUDHIRAJA - Associate Design Director, TracyLocke

Nitin Budhiraja is an Associate Design Director at the award-winning global marketing & advertising firm TracyLocke. For over 15 years Nitin has lead and inspired change in all mediums of design—print, digital and experiential for brands such as PepsiCo, 7UP, JBL, HP, Starbucks and Chase Bank and HSBC—to name a few.

During his tenure as a designer Nitin has earned notable national and international awards while playing an instrumental role in elevating the visual as well as strategic impact of top-level brands across the world.

Nitin has won awards from design publications such as Graphic Design USA, The Advertising Club of Connecticut, and has been published in national and international design literature as well as the world’s leading resource for packaging design–The Dieline. In 2005 Nitin was nominated as one of the top emerging designers by the prestigious Art Directors Club of New York.

Additionally, Nitin serves as an emerging talent reviewer with the AIGA and as a guest speaker at colleges and universities, advocating and informing the evolution of design for future professionals.

ELIZABETH GOODING - President and Co-founder, Inkjet Insights

Elizabeth Gooding is the president of Insight Forums and co-founder of InkjetInsight.com, the most valuable site for inkjet related tools, specifications and print quality analysis data. She co-authored the award-winning “Designer’s Guide to Inkjet" and serves on the advisory board for the annual Inkjet Summit. Previously, she was the founder and creative strategist for Art Plus Technology where she led communications design initiatives for many of the leading brands in finance, insurance and healthcare.

SABINE LENZ - Owner, PaperSpecs

Sabine Lenz is the founder of PaperSpecs.com, THE online source for paper and print information, inspiration and insights. A graphic designer with more than 20 years of experience in the U.S., Germany and Australia, she writes frequently for several industry publications and is also a speaker on the subject of paper and related topics. Lovingly referred to as the “Paper Queen” by many of her followers, she combines a passion for paper with a hands-on approach to sharing her knowledge.

MIKE DUGGAL - CEO, Duggal Visual Solutions

Michael Duggal is the Chief Executive Officer of Duggal Visual Solutions, Inc. a leading visual communications company serving a global clientele. Michael is an acknowledged expert in digital imaging and visuals serving on industry advisory boards and speaking at events and conferences across the country as well as being quoted and featured on both television and in print.

He has worked at Duggal for 18 years, and under his leadership the company has grown 400% and today employs 340 professionals. In addition to the work he has done through Duggal, he has been a volunteer and leader with many charitable organizations including serving as Chairman of Duggal Big Picture Foundation, a nonprofit arm of Duggal Visual Solutions that is involved in several dozen charitable projects each year.

THINK INKSPIRATION ALL YEAR LONG

Your inspiring, creative, innovative work happens throughout the year. Make sure to keep Inkspiration in mind and collect your best work samples for entry into next year’s competition

#wonderofprint

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