INCREDIBLE PACKAGING EXPERIENCES START HERE

Lead with innovative, next-generation digital packaging that creates a whole new level of engagement with your customers and strengthens your brand.
 
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INCREDIBLE PACKAGING EXPERIENCES START HERE

Lead with innovative, next-generation digital packaging that creates a whole new level of engagement with your customers and strengthens your brand.

Discover the difference that HP digital packaging can make for your brand.

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COST VS. VALUE

Take the guesswork out of evaluating the added value of digitally printed labels, flexible packaging, folded cartons, and more.

Download our complimentary whitepaper to learn how to calculate the ROI of your digitally printed packaging.
CALCULATE YOUR ROI

COST VS. VALUE

Take the guesswork out of evaluating the added value of digitally printed labels, flexible packaging, folded cartons, and more.

Download our complimentary whitepaper to learn how to calculate the ROI of your digitally printed packaging.
CALCULATE YOUR ROI

POWER UP YOUR BRAND

Stay ahead of fast-changing market demands and consumer expectations, with innovative, next-generation packaging powered by HP digital printing.
CUSTOMIZATION AT SCALE

CUSTOMIZATION AT SCALE

Capture the right audience’s attention at the right time with high-impact customized packaging.
REAL-TIME MARKETING

REAL-TIME MARKETING

Embrace change, experiment, and update frequently with digitally printed packaging that goes from design to shelf in minimal time.
BRAND PROTECTION

BRAND PROTECTION

Safeguard your brand with special printed elements and high-quality printing with unique colors and type sizes integrated in your packaging.
MAXIMIZED EFFICIENCY

MAXIMIZED EFFICIENCY

Gain new value, reduce costs and inventory with digital packaging solutions.
CUSTOMIZATION AT SCALE

CUSTOMIZATION AT SCALE

Capture the right audience’s attention at the right time with high-impact customized packaging.
REAL-TIME MARKETING

REAL-TIME MARKETING

Embrace change, experiment, and update frequently with digitally printed packaging that goes from design to shelf in minimal time.
BRAND PROTECTION

BRAND PROTECTION

Safeguard your brand with special printed elements and high-quality printing with unique colors and type sizes integrated in your packaging.
MAXIMIZED EFFICIENCY

MAXIMIZED EFFICIENCY

Gain new value, reduce costs and inventory with digital packaging solutions.

THE POWER OF DIGITAL PRINT AT CANNES LIONS 2018

To demonstrate the power and impact of digital print, we delivered a first-of-its-kind experience to attendees at Cannes Lions 2018, the world’s biggest festival and awards for creators, marketers, and designers.

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HEAR KAREN’S STORY

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CELEBRATING CREATIVITY

To celebrate the Cannes Lions Grand Prix winners, we partnered with renowned industrial designer Karen Chekerdjian to create a hyper-relevant labels and packaging experience that leveraged unconventional materials and HP Indigo digital presses.

HEAR KAREN’S STORY

HEAR KAREN’S STORY

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PACKAGING THAT DRIVES ENGAGEMENT

See how leading brands are using HP digital packaging solutions to connect with consumers in ways that drive up loyalty, engagement, and sales.

BUD LIGHT SHOWS ITS CAN-DO ATTITUDE WITH HP INDIGO

By using 31 music inspired designs and HP SmartStream Mosaic, Bud Light produced more than 200,000 unique cans across a number of festivals and engaged consumers with its clever use of social media platforms.

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BEVERAGE LEGEND WEARS ITS BIG HEART ON ITS BOTTLE

Amarula Cream customized 400,000 special edition bottles in support of African elephant conservation as part of its #NameThemSaveThem campaign.

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ROBUST PACK DELIVERS NEWSWORTHY START TO THE DAY

Café Pelé needed just a few hours to speed from final package design to 2.5 tons of coffee packed and dispatched, as part of its campaign to highlight the freshness of its retail coffee.

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MONDELĒZ OREO COLORFILLED CAMPAIGN “COLOR YOUR OWN” HOLIDAY COOKIES

Tying into the trend of adult coloring books, black-and-white packaging designs were offered as base art for consumers to color themselves also adding holiday themes characters and personalized messages.

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ANCIENT ART MEETS MILLENNIALS’ DELIGHT AND SWEET TOOTH

One million unique wrappers featuring individualized designs and cow-shape folding instructions brought new life and high ROI to Strauss-Elite’s 82-year-old "chocolate cow" brand.

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PROTECT YOUR CUSTOMERS BY PROTECTING YOUR BRAND

Learn about shielding your customers from product fraud issues, while safeguarding your brand value, with a wide choice of security and brand protection solutions.
A FINGERPRINT FOR EVERY PRODUCT 

A FINGERPRINT FOR EVERY PRODUCT

With HP’s Link Technology you can add a unique printed ID on every product, for track and trace, anti-counterfeiting, theft prevention, and more.
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WATCH THE VIDEO

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ROOTING OUT PRODUCT FRAUD 

ROOTING OUT PRODUCT FRAUD

Baumann Farms protects its premium Wisconsin Ginseng with anti-counterfeiting measures printed on its product packaging.
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VARIED SECURITY SOLUTIONS 

VARIED SECURITY SOLUTIONS

HP Indigo’s technology supports many solutions that enable layered authentication to be added as part of the printing process.
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BOOSTING FLEXIBILITY AND EFFICIENCY

Find out how brands inject agility into their processes with digital packaging solutions. When speed to market is measured in days, and the number of SKUs skyrockets, digital simply shines.
MAKING THE MOST OF A HOT OPPORTUNITY 

MAKING THE MOST OF A HOT OPPORTUNITY

In an unusually hot summer, Iceland Foods heated up sales and beat out rival retailers by launching new BBQ products in record time – with just 10 days from packaging design to delivery.
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BREWING FOR SUCCESS LEAVES DRINKERS SATISFIED 

BREWING FOR SUCCESS LEAVES DRINKERS SATISFIED

After getting a taste of digital printing with 10,000 boxes featuring 40 different designs, tea maker Wissotzky Tea decided to streamline its supply chain by going all-digital. Now it can better keep up with market demand and maintain brand color accuracy.
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© Copyright 2018 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.