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Welcome to the digital health revolution | HP Innovation Journal
Bringing sustainability full circle
Innovation Journal > Issue 4: Fall 2016 > Bringing sustainability full circle
How HP is reinventing the way its products are designed, made, used, and regenerated
Stuart Pann
Chief Supply Chain Officer, HP
Nate Hurst
Chief Sustainability and Social Impact Officer, HP
Chandrakant D. Patel
Senior Fellow and Chief Engineer, HP
Chief Supply Chain Officer, HP
Nate Hurst
Chief Sustainability and Social Impact Officer, HP
Chandrakant D. Patel
Senior Fellow and Chief Engineer, HP
On August 8, 2016, viewers around the world watched as swimmer Ryan Murphy of the U.S., weightlifter Sukanya Srisurat of Thailand, and marksman Niccolo Campriani of Italy set Olympic records during the Games in Rio. While millions saw the competitions, most didn’t notice another, more significant record that was set that day. According to the Global Footprint Network, August 8 represented this year’s Earth Overshoot Day—the day on the calendar when humankind has used all the renewable natural resources that the planet can replenish in a whole year. What’s even more disturbing is that this year’s milestone occurred four months earlier than it did three decades ago in 1981.
The Global Footprint Network has calculated that today it would take the natural resources of 1.6 Earths to sustain all the demands of humankind, and that carbon emissions account for 60 percent of humanity’s demands on nature. And the problem is expected to increase, as the UN estimates the world’s population to surge from 7.3 billion to 11.2 billion by 2100. These statistics highlight why governments and companies like HP are committed to taking action to lower greenhouse gas emissions in support of the UN’s climate agreement signed in Paris in December 2015.
The Global Footprint Network has calculated that today it would take the natural resources of 1.6 Earths to sustain all the demands of humankind, and that carbon emissions account for 60 percent of humanity’s demands on nature. And the problem is expected to increase, as the UN estimates the world’s population to surge from 7.3 billion to 11.2 billion by 2100. These statistics highlight why governments and companies like HP are committed to taking action to lower greenhouse gas emissions in support of the UN’s climate agreement signed in Paris in December 2015.
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At HP, sustainability serves as a guiding principle for how we conduct business and create solutions that are changing the world.
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Dion Weisler
President and CEO, HP
HP has long recognized the need to analyze the impact that our company, and the products and solutions we build, have on the planet—and work to reduce that impact. All while creating solutions that make the world more sustainable. Our sustainability strategy integrates the environment, society, and integrity into what we do and deliver every day.
This work is core to HP’s business strategy and contributes directly to our customers’ success. As HP President and CEO Dion Weisler has stated, "We believe sustainability is a powerful force for growth and innovation, in the world and at HP. It guides how we do business and drives the way our products are designed, made, used, and regenerated. And it is a focal point as we reinvent our business models and operations toward a materials and energy-efficient circular economy."
And people have taken notice. Most recently, HP ranked number 17 on Gartner’s 2016 Supply Chain Top 25 list, and HP gained a perfect 10 for our corporate social responsibility efforts.
- Conducting business and engineering solutions to the highest ethical principles, such as adhering to strict, industry-leading standards that protect workers throughout our supply chain.
- Carefully choosing the materials we use in our products as well as those we don't.
- Developing solutions that perform efficiently and effectively throughout their entire lifecycle.
- Creating solutions that empower people around the world to do amazing things that make life better for everyone, everywhere.
This work is core to HP’s business strategy and contributes directly to our customers’ success. As HP President and CEO Dion Weisler has stated, "We believe sustainability is a powerful force for growth and innovation, in the world and at HP. It guides how we do business and drives the way our products are designed, made, used, and regenerated. And it is a focal point as we reinvent our business models and operations toward a materials and energy-efficient circular economy."
And people have taken notice. Most recently, HP ranked number 17 on Gartner’s 2016 Supply Chain Top 25 list, and HP gained a perfect 10 for our corporate social responsibility efforts.
HP's Focus on Sustainability

Environment
Improving the emvironment performance of our customers, operations and supply chain

Society
Strengthening our communities and enabling the sustainable development of society

Integrity
Acting with integrity and respect for human rights around the world
Designing for the environment
HP’s focus on sustainable design practices is not new. In fact, our Design for the Environment program, founded in 1992, has defined how we develop products that use less energy, require less resources to make and use, and are more easily reused and recycled.
What has changed are the demographics, buying habits, and sustainability attitudes of the people who purchase products for themselves and the businesses and governments they work for. For example, the number of technology consumers in the world is quickly accelerating, with approximately 3 billion new consumers expected by 2030. A younger generation of buyers recognize the environmental, health, and social implications of "throw away" societies that view products as disposable. And people worldwide are embracing the sharing economy business model represented by companies like Uber and Lyft.
To address these shifts, companies such as HP must change the very nature of how they design, manufacture, service, recycle, and reuse products. HP is building on its legacy of sustainable design by moving from the traditional linear manufacturing model of “take, make, dispose” to the more sustainable “make, use, return” model of a circular economy. This strategy places customers at the center of everything we do and focuses our personnel on finding ways to keep products and materials in use for as long as possible, at the highest state of value.
What has changed are the demographics, buying habits, and sustainability attitudes of the people who purchase products for themselves and the businesses and governments they work for. For example, the number of technology consumers in the world is quickly accelerating, with approximately 3 billion new consumers expected by 2030. A younger generation of buyers recognize the environmental, health, and social implications of "throw away" societies that view products as disposable. And people worldwide are embracing the sharing economy business model represented by companies like Uber and Lyft.
To address these shifts, companies such as HP must change the very nature of how they design, manufacture, service, recycle, and reuse products. HP is building on its legacy of sustainable design by moving from the traditional linear manufacturing model of “take, make, dispose” to the more sustainable “make, use, return” model of a circular economy. This strategy places customers at the center of everything we do and focuses our personnel on finding ways to keep products and materials in use for as long as possible, at the highest state of value.
Innovating using our core capabilities
For many people, recycling is the simplest circular economy concept to understand. The notion that everyday products, such as soda bottles, can be collected, recycled, and turned into new bottles is pretty straightforward. But recycling products, such as PCs, printers, or cartridges, is more complex.
HP has been a recycling leader for decades, developing innovations that enable us to reduce our products' environmental impact and meet our customers’ demands to reduce waste. For example, 25 years ago the company launched the HP Planet Partners return and recycling program. Through this program, we have collected more than 3.3 billion pounds of hardware and supplies—the equivalent weight of more than 150 Eiffel Towers.
HP Planet Partners facilitates another ground-breaking innovation—our closed loop recycle program that allows us to use millions of pounds of plastic to create original ink and toner cartridges. Through this program, we have manufactured more than 3 billion ink cartridges using more than 177 million pounds of recycled content material—including returned cartridges, more than 3.3 billion plastic bottles, and 50 million apparel hangers. Today we are helping divert on average more than 1 million plastic bottles per day from landfills.
But the circular economy is about more than just recycling. For HP it means extending the life of our products by creating modular designs that are easy to maintain. A prime example of this design philosophy is the HP Elite x2 1012 G1 tablet, which comes with online repair documentation and readily-available parts. The tablet is so easy to service, that ifixit.org gave the system its highest repairability score, 10 out of 10.
HP has been a recycling leader for decades, developing innovations that enable us to reduce our products' environmental impact and meet our customers’ demands to reduce waste. For example, 25 years ago the company launched the HP Planet Partners return and recycling program. Through this program, we have collected more than 3.3 billion pounds of hardware and supplies—the equivalent weight of more than 150 Eiffel Towers.
HP Planet Partners facilitates another ground-breaking innovation—our closed loop recycle program that allows us to use millions of pounds of plastic to create original ink and toner cartridges. Through this program, we have manufactured more than 3 billion ink cartridges using more than 177 million pounds of recycled content material—including returned cartridges, more than 3.3 billion plastic bottles, and 50 million apparel hangers. Today we are helping divert on average more than 1 million plastic bottles per day from landfills.
But the circular economy is about more than just recycling. For HP it means extending the life of our products by creating modular designs that are easy to maintain. A prime example of this design philosophy is the HP Elite x2 1012 G1 tablet, which comes with online repair documentation and readily-available parts. The tablet is so easy to service, that ifixit.org gave the system its highest repairability score, 10 out of 10.

Meeting growing demands
That same innovative spirit can be seen in our service-based solutions, which are helping customers save money and lower their environmental impact. Solutions such as Managed Print Services (MPS) and Device-as-a-Service provide customers with access to the latest technologies, allowing them to scale up or down as their business grows or shrinks and ensuring that resources are not wasted through equipment reuse, refurbishment, or recycling. For example, MPS customers can see up to a 40 percent reduction in printing-related energy usage and paper waste reductions of 20 percent or more.
Similarly HP Instant Ink, a consumer-based subscription service, reduces costs by up to 50 percent, while ensuring that customers never run out of ink at the wrong time. Through this service model, ink subscription printers use up to 67 percent less materials per printed page than conventional business models.
Similarly HP Instant Ink, a consumer-based subscription service, reduces costs by up to 50 percent, while ensuring that customers never run out of ink at the wrong time. Through this service model, ink subscription printers use up to 67 percent less materials per printed page than conventional business models.
Circular economy supports HP’s strategy

And as we adapt our business models, we keep the environment in mind. For example, while we continue to reinvent printing, we also recognize the increased importance to source paper responsibly. This is one of the reasons that in June 2016, we set a goal to meet our objective of zero deforestation, in which all HP brand paper and paper-based product packaging1 will be derived from certified and recycled sources by 2020.
Reinventing the future of computing today
And HP will continue to innovate with disruptive technologies such as 3D printing that will transform how whole industries work. For example, using 3D printers to manufacture spare parts or fully assembled products, companies will be able to perfectly match supply with demand. This will reduce waste and the need for physical inventories of thousands of parts and products that are stored for later use—or worse never used at all.
HP believes that by reinventing how they make, use, and regenerate technology—businesses, communities, and individuals can thrive. HP’s approach to the circular economy—one in which we build on our industry leadership in environmental design, materials innovation, energy efficiency, and product reuse and recycling—is one way to help both HP and customers meet their business and environmental objectives.
HP believes that by reinventing how they make, use, and regenerate technology—businesses, communities, and individuals can thrive. HP’s approach to the circular economy—one in which we build on our industry leadership in environmental design, materials innovation, energy efficiency, and product reuse and recycling—is one way to help both HP and customers meet their business and environmental objectives.

Stuart Pann
Stuart Pann is the Chief Supply Chain Officer at HP. He is responsible for the global strategy of manufacturing, procurement, partnerships, and socio-environmental compliance for every HP

Nate Hurst
Nate Hurst is the Chief Sustainability and Social Impact Officer at HP. He has 20 years of professional experience in environmental sustainability and social innovation working in the private, public, and non-profit sectors.

Chandrakant D. Patel
Chandrakant D. Patel is a distinguished Senior Fellow and Chief Engineer at HP In 2014, he was inducted into the Silicon Valley Engineering Hall of Fame.
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