Press Release: May 15, 2012

HP Names BBDO as Advertising Agency of Record for PC Business

PALO ALTO, Calif. -- HP today announced it has named BBDO Worldwide the advertising agency of record (AOR) for its personal computer business.

BBDO will lead the creation of global advertising on behalf of the world-leading computer maker across consumer and commercial product lines. HP will continue to work with regional agencies for translation and implementation.

“BBDO earned our business because they demonstrated keen understanding of our wide-ranging market segments, sound marketing strategy and high-impact ideas,” said Eric Keshin, senior vice president, Marketing, Printing and Personal Systems, HP. “We are confident BBDO’s creative team will help HP build its business around the world.”

In January, HP engaged the management consulting firm Pile and Company to manage a multifaceted review and consideration process for its PC business, which was then called the HP Personal Systems Group (PSG). Decision makers included leaders from HP’s Global Procurement, Digital Marketing and Advertising organizations, as well as members of the HP executive leadership team.

BBDO has already distinguished itself as advertising AOR for HP Global Marketing, and for the HP Imaging and Printing Group (IPG). With the March 21 announcement of the merger of HP IPG and HP PSG, BBDO will now become the advertising AOR for the newly combined HP Printing and Personal Systems group.

BBDO replaces Goodby Silverstein & Partners as the advertising AOR for the HP PC business.


This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP’s other filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP shall not be liable for technical or editorial errors or omissions contained herein.

Media contacts

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.