Press Release: June 07, 2012
Topics: ePrint

HP Gives Vertis Clients a Competitive Edge in Response Marketing

PALO ALTO, Calif., -- HP today announced that Vertis Communications Inc., a results-driven marketing communications company, has adopted HP Print Module technology to complete its full-service suite of advanced color-personalization capabilities.

By integrating 4.25-inch wide, four-color HP C500 imprinting stations into its existing direct-marketing production operations in Chalfont, Pa., Vertis can offer its clients the benefits of HP technology for more cost-effective, full-color and high-volume personalization solutions.

“We keep our customers ahead of the competition with innovative technologies that maximize their return on investment,” said David Colatriano, chief operating officer, Direct Marketing, Vertis Communications. “Our installation of HP inkjet technology provides best-in-class solutions that engage customers and provide economy of scale for the ultimate level of personalization and customization.”

Vertis and HP are working together to develop new direct-marketing programs that can generate improved response rates based on personalized, full-color imaging. By varying the graphics and messaging for greater content personalization, marketers can better target consumers with meaningful, relevant offers that drive increased responses.

Integrating offset production with personalized direct marketing
Producing color text and images at a resolution of 600 dots per inch, the HP C500 prints at speeds of up to 500 feet per minute using thermal inkjet HP Scalable Printing Technology. Vertis integrated the imprinting systems with its customer-relationship management and print-server controller software to offer highly effective, proprietary personalization.

“Vertis is establishing a new standard for high-response, targeted marketing with its HP Print Module capabilities,” said Kathy Tobin, vice president and general manager, Specialty Printing Systems, HP. “We remain committed to providing our customers like Vertis the solutions they need to take their products to the next level.”

Easy to integrate, use and maintain, the HP Print Module provides quality, cost-effective variable-data imaging for use with high-volume, web-offset production. Customers can select monochrome or full-color imagers with 775-milliliter, 10-liter or 200-liter ink supply systems.

Vertis delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America. Additional information is available at

Additional information about HP Print Modules is available at, and through the HP Graphic Arts Twitter feed at and YouTube channel at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations, including execution of cost reduction programs and restructuring and integration plans; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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