HP Autonomy’s Aurasma Crosses 20,000 Customer Milestone, Surpasses 6 Million Users

Aurasma widens lead as world’s leading augmented reality platform

PALO ALTO, Calif. — HP Autonomy today announced that its augmented reality (AR) platform, Aurasma, has surpassed 20,000 global customers and 6 million active monthly users since its launch in June 2011.

The new customer and user numbers strengthen Aurasma’s position as the most widely adopted platform in the fast-growing AR market.

With the release of Aurasma 2.0 at the start of 2013, Aurasma’s AR platform has seen exponential growth in all areas of its business, including number of customers, Aurasma-powered apps and active monthly users. The updated platform has shown a strong increase in monthly activity, resulting in more actively engaged users who are creating and viewing more Auras (Aurasma’s terminology for an augmented experience) than ever before.

  • An ever-growing customer base: Since the start of the year, the industry-leading AR platform has grown its customer base by 17 percent. With customers in more than 100 countries, the platform hosts worldwide content in HP Autonomy’s 50+ petabyte cloud.
  • Aurasma-powered apps: The number of brands embedding Aurasma’s software development kit (SDK) into an app or white-labeling Aurasma’s app has doubled since January, with more than 2,000 Aurasma powered-apps currently available on Google Play or the App Store. Apps include DreamWorks Animation AR, Bon Jovi’s official app, GQ Live and Vanity Fair’s VF Extra! App.
  • Active users: Aurasma’s platform has grown its active monthly user base by 200 percent, and now averages more than 12 million views per month. These users contribute to more than 32,000 channels within the Aurasma app, which hosts 62 percent more Auras than it did at the start of 2013.
  • Click-throughs: In addition to tracking views, the Aurasma analytics dashboard also tracks click-throughs to web content, product pages and more. With a 225 percent growth in monthly views, the platform also has seen an increase of 183 percent more mobile clicks per month.

"The Aurasma platform makes mobile marketing and augmented reality compelling, easy and fun for our consumers,” said Jason Alex, Head of Digital Marketing, DreamWorks Animation.  “We’ve implemented Aurasma’s powerful technology on a number of recent campaigns and consistently find results indicating our consumers are engaged with the experience."

“We’re actively listening to our customers and users for input, so we can continue to build and deliver the most robust, scalable AR platform on the market,” said Annie Weinberger, general manager, Aurasma. “We’re investing our R&D efforts in updates that will allow our clients to leverage augmented reality to increase revenue and mobile customer engagement, and push the platform far beyond its capabilities today.”

Additional information on Aurasma is available at www.aurasma.com/.

About HP Autonomy

HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text, and web pages, etc. Autonomy's powerful management and analytic tools for structured information together with its ability to extract meaning in real time from all forms of information, regardless of format, is a powerful tool for companies seeking to get the most out of their data.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy; the impact of macroeconomic and geopolitical trends and events; the need to manage third party suppliers and the distribution of HP’s products and services effectively; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2013 and HP’s other filings with the Securities and Exchange Commission, including HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2012.  HP assumes no obligation and does not intend to update these forward-looking statements.

© 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Media contacts

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.