Press Release: November 09, 2006
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HP Awards Real Estate Pros Who Personalize Their Businesses with Technology

NEW ORLEANS, Nov. 9, 2006

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HP today announced the winners of the third annual HP Real Estate Technology contest, which recognizes real estate professionals using technology to provide clients with a better and more personalized experience.

Winners of the contest used HP technology in creative ways to increase sales, save time, be competitive and aid in the overall success of their businesses. A panel of five industry and technology experts judged a record number of more than 600 entries. Eight winners were announced at the 2006 National Association of REALTORS® Conference and Expo.

This year’s grand prize winner, Leslie Sullivan, a broker/owner with RE/MAX Hometown in Magnolia, Texas, will receive a full suite of HP mobile products(1) that will enable her to further personalize and improve her business solutions.

Sullivan embraces technology to help maintain efficiency while on the go. Using an HP Tablet PC, she impresses clients with how easy it is to personalize contracts and pull up marketing materials in an instant. The device, enabled with Bluetooth™ wireless technology, allows Sullivan to be at the park with her kids while still being at her job as a real estate professional.

“With the HP Compaq Tablet PC, I’m able to respond quickly to my clients needs and even personalize the materials I send them,” said Sullivan. “I can quickly create a contract on the spot on the tablet, have the client sign it and, via Bluetooth technology, I can then send it wirelessly using my phone. This saves me and my clients valuable time since I don’t have to run back to my office to print and then fax the contract. I’m no longer a slave to the office. I have my office with me.”

First prize winner Carol Leidy of RE/MAX Gold in Auburn, Calif., will receive an HP iPAQ Mobile Messenger, HP Deskjet 460 series Mobile Printer, HP 12c financial calculator, and HP Real Estate Marketing Assistant Software. Second prize winner William Pennola of JR Higgins Realty, Inc. in Carlstadt, N.J., will receive an HP Deskjet 460 series Mobile Printer, HP Photosmart Digital Camera, HP 12c financial calculator, and HP Real Estate Marketing Assistant Software.

Additionally, five third-prize winners will receive an HP Photosmart Digital Camera, HP 12c financial calculator and HP Real Estate Marketing Assistant Software. They are:

  • Alex Sadowski, Lighthouse Realty of Orlando, Inc., Orlando, Fla.;
  • Paul Padavana, RE/MAX Great American North, St. Charles, Ill.;
  • Adam Brett, RE/MAX North Orange County, Fullerton, Calif.;
  • Michael Halpin, Coldwell Banker, Property Showcase, DeLand, Fla.; and,
  • Ardiana Fahim, Prudential GA Realty, Marietta, Ga.

“The HP Real Estate Technology Contest is a fun way for us to reward industry pros who demonstrate the benefits technology can bring to themselves and their clients,” said Lisa Hopkins, manager of vertical marketing, Personal Systems Group – Americas, HP. “The personalized mobile technologies HP provides real estate professionals help them productively serve their clients, stay ahead of the competition and focus on their business.”

HP further expands network of real estate software solution providers

HP also expanded its network of real estate software solution providers to include three multiple listing services (MLSs) – Northeast Florida MLS Inc., the Northern Arizona Association of REALTORS® and Hilton Head Island MLS. The network allows users to wirelessly(2) access the latest MLS property information and use the HP Real Estate Marketing Assistant Software’s intuitive interface to import the data into personalized marketing materials.

In a matter of seconds, users can then print custom, professional-quality listing brochures, flyers, comparative market analysis reports, postcards, business cards, letterhead and more.

Mobility products for real estate professionals

Also at the conference, HP is featuring demonstrations, free mini-workshops and a full line of mobility products, services and solutions designed to improve efficiency for real estate professionals.

For example, the new, stylish HP iPAQ rx5000 series is pre-installed with GPS navigation software and maps, runs on the latest Microsoft Windows® 5.0 operating system, and offers both Wi-Fi and Bluetooth wireless technology for email access and communication between compatible Bluetooth-enabled devices.(3) Its design and functionality is ideal for real estate professionals who want to easily navigate virtually anywhere, stay connected to both their business and personal life and have a variety of digital entertainment at their fingertips.

The HP Compaq Tablet PC tc4400 is an ultra-light, power-packed, full-function notebook that quickly converts to a notepad. The device’s ability to accept handwritten input makes it a great tool for real estate professionals looking to take their offices mobile, even enabling clients to sign contracts on location.

The Tablet PC also includes security features such as a fingerprint reader and embedded TPM security chip. Also of note is the 3-in-1 NAS Docking Station, which enables data back-up and network attached storage, recovery, file and print sharing in addition to all the conveniences of docking.

These products are supported by the HP Total Care Portfolio, which encompasses the complete lifecycle of services, tools and options for every stage of a computer’s life – from purchase to recycling – with new deployment, security and financial services offerings.

More information about HP’s real estate solutions is available at www.hp.com/go/realestate.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2006, HP revenue totaled $90.0 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.


(1) The full suite of HP mobile products includes an HP Compaq Tablet PC, HP iPAQ Mobile Messenger, HP Deskjet 460 series Mobile Printer, HP Photosmart Digital Camera, HP Real Estate Marketing Assistant Software and HP 12c financial calculator, plus Microsoft Office products, including Microsoft Office Professional Edition 2003, Microsoft Office OneNote 2003 and Microsoft Streets & Trips with GPS.

(2) Wireless access point and Internet service required.

(3) A standard WLAN infrastructure, other Bluetooth-enabled devices, separately purchased equipment and a service contract with a wireless airtime provider may be required for applicable wireless communication. Wireless Internet use requires separately purchased service contract. Check with service provider for availability and coverage in your area. Not all web content available.


Bluetooth is a trademark owned by its proprietor and used by Hewlett-Packard Company under license. Microsoft Windows are U.S. registered trademarks of Microsoft Corp.

© 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.