Press Release: November 18, 2009

HP Pilots “Create Change” Program to Align Purchasing Products with Doing Good

Initiative combines customer purchasing power and social media platforms to help create a world of change


HP today announced the launch of a pilot program that allows U.S. shoppers to donate 4 percent(1) of the purchase price of any product to a featured charity of their choice when they purchase through the Create Change program online at the HP Direct Store.

The objective of the program is to harness HP customer purchasing power to help make a difference in communities throughout the world. By buying any product at the HP Direct store through the Create Change portal at www.hp.com/go/createchange, customers can support a range of charities in the areas of conservation, education, enrichment systems, healthcare support, disaster recovery and the battle to fight worldwide poverty.

Contributions can be made to seven worldwide organizations: American Red Cross, CARE, DonorsChoose.org, Junior Achievement, Make-A-Wish Foundation, Susan G. Komen for the Cure, and World Wildlife Fund.

As part of the initiative, customers are encouraged to raise awareness of their cause of choice by personalizing a widget that can be shared on social networking sites such as Facebook, Twitter or MySpace. Customizable widgets also are available for blogs and personal websites to accelerate awareness through social platforms and encourage others to donate when making technology purchases from HP.

“The Create Change program extends HP’s long history of contributing to the communities it operates in, but places the decision about where donations are made into the hands of our customers,” said Michael Mendenhall, senior vice president and chief marketing officer, HP. “This program provides HP a powerful opportunity to ignite social media platforms, develop brand advocates and expand social investment in a new way.”

In 2008, HP made contributions totaling more than $46 million, with particular emphasis on advancing education and promoting entrepreneurship. Since 2001, HP has invested nearly $246 million in social projects.

Additional information about HP’s Create Change program is available at www.hp.com/go/createchange.

Follow HP on Twitter at http://www.twitter.com/hpnews and on Facebook at http://www.facebook.com/hp.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.


(1) HHOS Terms and Conditions apply to all orders made through the Create Change program (www.hp.com/go/createchange). HP will also deliver 4% of the purchase price (less sales tax, shipping and returns) for such orders to the charity selected by purchasers through the program. The program runs from November 2, 2009 - January 31, 2010. Make-A-Wish Foundation, WWF, Susan G. Komen for the Cure®, American Red Cross, CARE, Junior Achievement and DonorsChoose.org are the charities participating with HP in this program. This offer cannot be combined with any other offers.


© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


Editorial contacts:

Ethan Bauley, HP: ethan.bauley@hp.com

Stacey Burbach, Bite Communications for HP: stacey.burbach@bitecommunications.com

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.