Press Release: October 13, 2009

SAP and HP Help Customers Attain Unrealized Business Intelligence Benefits

PHOENIX, Oct. 13, 2009

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In an effort to help customers solve complex business intelligence and data warehousing challenges, SAP AG (NYSE: SAP) and HP (NYSE: HPQ) today announced an agreement through which the companies will integrate the SAP NetWeaver® Business Warehouse (SAP NetWeaver BW) component and the HP Neoview enterprise data warehouse platform. The extended relationship with the addition of HP Neoview complements the complete lineup of HP infrastructures and global consulting services for use with business intelligence (BI) solutions from SAP. The announcement was made at SAP® TechEd 2009, the company’s largest ecosystem education event, being held October 13-16 in Phoenix, Arizona.

Inadequate information hinders companies from making informed business decisions while requiring them to spend a significant amount of time, money and IT resources accessing data from multiple sources to carry out analysis and reporting using a myriad of business intelligence products. The integration of SAP NetWeaver BW and HP Neoview is designed to address the challenges associated with the continuous distribution and growth of data volumes while obtaining increased returns on existing BI investments.

“Integrating BI into operational processes demands that analytical systems be highly available and have near real-time data acquisition,” said Henry Morris, senior vice president for Software and Services at IDC. “The integration of HP Neoview with SAP NetWeaver Business Warehouse, supported by HP’s portfolio of services and infrastructure along with SAP’s business intelligence offerings, is designed to meet these rigorous requirements.”

This integration will provide customers with the flexibility to deploy SAP NetWeaver BW or BI-driven analytic applications from SAP on the HP Neoview enterprise data warehouse platform. HP Neoview provides a highly scalable database platform to store, manage and access huge volumes of data through its massively parallel processing and shared-nothing architecture.

The HP Neoview platform’s capability is complemented by the robust SAP NetWeaver BW and the high-performance SAP NetWeaver Business Warehouse Accelerator ( SAP NetWeaver BW Accelerator) software for the data warehouse layer, as well as by software from the SAP® BusinessObjects™ portfolio, which act as the BI front-end tools to provide high-speed analysis of data.

The integrated products will offer specific optimizations in the areas of data availability windows for acquiring and provisioning very high-volume operational data. Instead of being faced with migrating or re-implementing solutions, customers can protect and take advantage of their existing data warehousing investments by simply augmenting an existing deployment of SAP NetWeaver BW with a database running on the HP Neoview platform.

HP Business Intelligence solutions combined with HP’s overall product portfolio creates a complete offering for SAP BI solutions. HP’s extensive portfolio of assets leading with a world-class consulting organization, combined with the BI portfolio from SAP will allow HP to provide joint customers with a highly differentiated offering for end-to-end BI solutions. For the last 20 years, nearly 50 percent of implementations of SAP solutions have run on HP platforms. The addition of HP Neoview complements the complete lineup of HP infrastructures for use with SAP business intelligence solutions. The increased integration of HP Neoview and SAP solutions delivers a compelling solution for non-SAP enterprise resource planning (ERP) accounts as well.

“With broader visibility across their business networks, companies can gain the insight needed to act decisively in today’s global economy,” said John Schwarz, member of the Executive Board, SAP AG. “Working together, SAP and HP are enabling customers to achieve visibility by delivering integrated solutions that offer increased scalability and greater flexibility for any data environment.”

HP resells SAP BusinessObjects software to offer customers a turnkey solution that includes data warehouse infrastructure, business intelligence and data integration tools.

“Businesses are continually challenged to drive greater value and efficiency throughout their organizations,” said Thomas E. Hogan, executive vice president, Software and Solutions, HP. “HP and SAP offer a highly scalable business intelligence solution, which enables organizations to deliver enhanced decision-making capabilities to a wider range of users.”

More information about HP Business Intelligence Solutions is available at

SAP® TechEd 2009 in Phoenix, Vienna, Shanghai and Bangalore

More than 12,000 SAP customers, partners and technical experts are convening at SAP® TechEd 2009, the company’s largest ecosystem education event, to gain the inspiration and skills needed to maximize impact on their organizations at a time when companies need both skilled professionals and agile, efficient IT solutions that can efficiently adapt to change. In its 13th year, SAP TechEd 2009 is being held in Phoenix on October 13-16, and will be held in Vienna on October 27-29, Shanghai on November 11-12 and Bangalore on November 18-20. For more information, please visit Join the conversation via Twitter at #sapteched09.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at

About SAP

SAP is the world’s leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 89,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2009 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2008. HP assumes no obligation and does not intend to update these forward-looking statements.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

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About HP

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