Press Release: September 16, 2009

Businesses Mitigate Data Center Deployment Risk with HP’s Proven Methodology, New Assessment Tools

PALO ALTO, Calif., Sept. 16, 2009

HP today unveiled the nextgeneration of the HP AdaptiveInfrastructure Maturity Model (AIMM), which includes innovativetechnology enhancements and assessment tools to enable customers tomake informed technology buying and operational processdecisions.

AIMM provides aninsightful, holistic view of the data center with an exclusive setof benchmarks and best practices derived from more than 75,000 datapoints garnered from independent research.

Built on HP’s provenmethodology and extensive data center expertise, the two newassessment tools – HP AIMM Express and HP AIMM Preview – are gearedtoward small and midsize businesses and channel partners.

Chief information officersare facing mounting pressure to future proof their data centers bycreating a technology infrastructure that is responsive to changingmarket conditions. To support that objective, HP is offeringcustomers direct access to HP data center best practices anddeployment expertise.

“Customers need to ensurethat their data center technology infrastructure can respond tochanging market conditions and prepare the business for futuregrowth,” said Duncan Campbell, vice president, AdaptiveInfrastructure, HP. “AIMM allows customers to prioritize technologydeployments with the confidence that their ongoing investments arebased on detailed, objective data backed by years of collected datacenter benchmarks.”

HP recommendationsresulting from face-to-face workshops, coupled with a customizedreport, enables customers to identify new solutions and invest intechnology suited to their specific business requirements. Theservice also enables customers to join a member-based onlinecommunity dedicated to AIMM and hosted by Connect, HP’s businessuser group. This allows customers to share best practices and learnfrom real world data center deployment experience.

“The AIMM workshop was aproductive and highly beneficial exercise, as it allowed us to moreaccurately understand progression toward our strategic objectives,”said Mike Re, chief information officer, South African Airways.“The process provided insight into IT areas that need specificattention and where we need to realign our plans to furtheroptimize our targets.”

AIMM measures four distinctdomains: technology and architecture; management tools andprocesses; culture and staffing; as well as demand, supply and ITgovernance. The tool’s database includes critical data, such aspower savings, server optimization and products currently in use,of approximately 1,500 companies across vertical segments spanningmanufacturing, financial services, public sector, communications,media and entertainment.

Auxiliary offeringsfor pragmatic decision making

HP also expanded thefunctionality of AIMM with two new tools, HP AIMM Express and HPAIMM Preview:

  • AIMM Express speeds decision making for small and midsizebusinesses. Qualified HP channel partners can work with customersto develop a preliminary data center evaluation, recommend productsand services, and establish a strategic dialogue with customersthat facilitates a purchase decision.
  • AIMM Preview provides customers with a limited appraisalthrough a web-based application. The online snapshot demonstratesthe business value that can be achieved from a comprehensive AIMMengagement. AIMM Preview is accessible online


HP, the world’s largesttechnology company, simplifies the technology experience forconsumers and businesses with a portfolio that spans printing,personal computing, software, services and IT infrastructure. Moreinformation about HP (NYSE: HPQ) is available at

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© 2009Hewlett-Packard Development Company, L.P. The information containedherein is subject to change without notice. The only warranties forHP products and services are set forth in the express warrantystatements accompanying such products and services. Nothing hereinshould be construed as constituting an additional warranty. HPshall not be liable for technical or editorial errors or omissionscontained herein.

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