Press Release: September 15, 2009

HP and NBA Launch Digital Assist Competition

NBA All-Star Antawn Jamison to Help Tip Off Education Grant Competition Providing Underserved Public Schools a Chance to Win More Than $450,000 in HP Technology
WASHINGTON D.C., Sept. 15, 2009
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HP and the NationalBasketball Association today tipped off the HP Digital Assisteducation grant competition. HP and NBA executives were joined byAll-Star Antawn Jamison at Jefferson Junior High School inWashington, D.C., to launch the competition, which ends Nov.20.

More than 5,000 studentsfrom approximately 100 selected Title 1 middle schools in Chicago,Dallas, Houston, Miami, the San Francisco Bay Area and Washington,D.C., will compete for grants worth more than $80,000 in HP mobiledigital classroom technology, NBA tickets and merchandise, visitsfrom NBA stars and other awards

The competition invitesstudent teams to create projects that make classroom concepts realand relevant to the outside world by engaging students to combinethe power of technology and the excitement of NBA basketball. Inaddition to enhancing learning, these projects will allow studentsto demonstrate how they learn best and – through a publiccompetition website at– enable other students and teachers to benefit as well. HP and NBACares are working with the International Society for Technology inEducation (ISTE), which will provide learning kits and judgingrubrics for the competition and professional development forwinning schools.

“HP is pleased to combine ashared interest with the NBA in improving education with ourlong-standing relationship with ISTE to explore the excitingpossibilities that exist at the intersection of teaching, learning,and technology,” said Engelina Jaspers, vice president, CorporateMarketing – Americas, HP. “We are proud to launch the HP DigitalAssist grant program and help foster excitement about learningwhile providing technology and professional development tounderserved public schools that have a critical need forresources.”

HP Digital Assist is acomponent of HP and NBA Cares’ ongoing efforts to improve studentacademic success in vital subjects including math, science andreading that will create engaging opportunities to both learn andteach, while encouraging creativity.

“HP Digital Assist is agreat complement to our education and outreach efforts,” said KathyBehrens, executive vice president, Social Responsibility and PlayerPrograms, NBA. “Allowing students to combine their passion forbasketball with advanced technology is a great way to tap intotheir creativity and help them to achieve their potential.”

Participating schools willeach receive two HP Tablet PCs and an HP PhotoSmart All-in-OnePrinter with which student teams will develop sports- orbasketball-themed digital media projects that demonstrate theirknowledge of math, science, or reading.

HP, NBA Cares, teamrepresentatives and education experts from ISTE will announce thesix regional winners of the HP mobile digital classroom grantsincluding HP Tablet PCs, mobile storage cart, wireless and printingtechnology, and teacher professional development in December2009.


The International Societyfor Technology in Education (ISTE) is the trusted source forprofessional development, knowledge generation, advocacy andleadership for innovation. Representing more than 100,000professionals worldwide, ISTE is the premier membership associationfor educators and education leaders engaged in improving teachingand learning by advancing the effective use of technology in PK-12and teacher education. Visit to learn more aboutISTE.

About NBACares

NBA Cares is the league'ssocial responsibility initiative that builds on the NBA's longtradition of addressing important social issues in the UnitedStates and around the world. Through this umbrella program, theNBA, its teams and players have donated more than $110 million tocharity, provided more than one million hours of hands-on serviceto communities around the world, and created more than 425 placeswhere kids and families can live, learn or play. NBA Cares workswith internationally recognized youth-serving programs that supporteducation, youth and family development, and health-related causes,including: KaBOOM!, Special Olympics, Boys and Girls Clubs ofAmerica, UNICEF, the Make-A-Wish Foundation, and the GlobalBusiness Coalition on HIV/AIDS, Malaria and Tuberculosis.


HP, the world’s largesttechnology company, simplifies the technology experience forconsumers and businesses with a portfolio that spans printing,personal computing, software, services and IT infrastructure. Moreinformation about HP (NYSE: HPQ) is available at

Editorial contacts:

Nancy Keith Kelly, HP:

Jonathan Hammond, NBA:

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at