Press Release: January 08, 2009
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HP, AMD and MTV Announce Winner of “Engine Room” Notebook Design Contest

Nearly 17,000 designs submitted to MTV-hosted website
LAS VEGAS, Jan. 8, 2009

HP, MTV and AMD today named Hisako Sakihama, a 27-year-old designer from Japan, the winner of its “Engine Room” Notebook Design Contest – a worldwide competition to design the next HP “artist edition” notebook PC.

Sakihama’s design of sea and sky in Okinawa was chosen as the grand prize winner from the regional finalists by a judges panel composed of regional heads of creative at MTV, art directors at Goodby, Silverstein & Partners, and industrial design managers at HP. The design will be featured on an HP limited-edition notebook PC featuring the AMD Turion X2 Ultra™ notebook platform later this year.

The regional finalists received the most votes and represent the top designs from Asia Pacific, Europe, Latin America and North America. To view the winning designs, visit www.mtvengineroom.com.

This year, artists from 94 countries submitted nearly 17,000 designs with the hopes that their art would be displayed on an HP notebook PC. More than 62,000 votes were received from 159 countries, making the Engine Room Notebook design contest one of the most successful user-generated contests from HP to date.

This year’s regional finalists include Rodrigo Daniel Diaz from Argentina, Carlos Alonso Zebenzuy from Spain, Abhishek Goswami from India, and Stacy Pezzola from the United States. The regional finalists will have their art transformed into notebook attachable “skins” from SkinIt, which will be made available to consumers around the world.

“The response we’ve received from creative people around the world has been astounding,” said David Roman, vice president, Marketing Communications, Personal Systems Group, HP. “Design is one of the most personal ways we communicate with each other. It’s evident from these winning designs that there are some very talented young artists out there. We look forward to delivering the next-generation HP ‘artist edition’ notebook PC designed by Hisako Sakihama.”

People who visited the “Engine Room” website and voted for their favorite design were automatically entered in a sweepstakes to win technology prizes from HP.

“As the processing power behind today’s most advanced visual computing experiences like gaming and HD video, AMD understands the importance of stunning images,” said Nigel Dessau, senior vice president and chief marketing officer, AMD. “In partnering with leading global brands like HP and MTV, AMD brings notebook inner beauty and performance to match the inspired creativity of the artists participating in the notebook design challenge.”

HP’s “Engine Room”

“Engine Room” is a series of challenges created by HP and partners in which young artists from around the world can showcase their creativity and bring art to life with technology.

The first series of “Engine Room” challenges brought together four teams of digital artists from Latin America, Europe, Asia and North America to compete on an original, short-form online series that aired on mtvU – MTV’s college network – and on MTV channels around the world. At the conclusion of the “Engine Room” series on MTV, host Suchin Pak announced the latest digital artistry challenge – the HP, AMD “Engine Room” notebook design challenge. Stay tuned for additional “Engine Room” challenges from HP in 2009.

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit http://www.amd.com.

About HP

HP, the world’s largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.


Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, ATI, the ATI logo, Radeon, The Ultimate Visual Experience and combinations thereof, are trademarks of Advanced Micro Devices, Inc.

© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.


Editorial contacts:

Jim Christensen, HP: jim.christensen@hp.com

Steve Biondolillo, Edelman for HP: steveb@ar-edelman.com

Kristie Taylor, AMD: kristie.taylor@amd.com

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.