Press Release: November 27, 2007
Topics:

HP Enhances Platform to Help Mobile Operators Deliver Personalized, Interactive Multimedia Services

PALO ALTO, Calif., Nov. 27, 2007

HP today announced an enhanced media platform to help telecom operators accelerate growth by providing their mobile and broadband customers with a wide variety of personalized, interactive multimedia services.

The HP OpenCall Media Platform 4.0 is a carrier-grade media server that handles call connections and the special digital processing that is required for services offering multimedia content, such as rich video and advanced messaging in social networking communities. By handling multimedia efficiently, HP OpenCall Media Platform helps operators deliver more attractive services, generate more revenue and increase customer loyalty.

Available for broadband and wireless networks, the platform’s powerful technology enables people to use their mobile devices and PCs to enjoy a host of personalized, interactive experiences including: interactive voice and video response systems, multimedia portals to video and music, video messaging, video blogging, audio and video conferencing, video sharing, participation TV, and personalized video ring-back tones, among others.

HP OpenCall Media Platform can run multiple interactive multimedia services on a single platform, thus enabling operators to consolidate many legacy systems – and further reduce costs.

“A rewarding, personalized experience for users translates to more revenue and less churn for operators,” said Steve Dietch, vice president of marketing, OpenCall Software, HP. “To deliver this outcome for both users and operators, the HP OpenCall Media Platform incorporates years of innovation and real-world experience.”

HP OpenCall Media Platform is deployed by more than 100 operators in 45 countries.

Flexibility for telecom operators

The HP OpenCall Media Platform is based on industry standards to provide operators with a high degree of flexibility. For example, operators can deploy HP OpenCall Media Platform in several ways, either in a web services environment using VoiceXML or Java™ or in a next-generation environment based on the Internet protocol Multimedia Subsystem (IMS) architecture.

For additional flexibility, HP OpenCall Media Platform relies on open standard hardware such as rack-mount and blade servers that run the Linux operating system.

This flexible, standards-based approach provides telecom operators with long-term viability and investment protection. It also helps operators optimize costs and accelerate time-to-market.

The platform provides a programming interface that makes it easier for developers to create the innovative, exciting new services that will attract subscribers – and generate revenue. HP has attracted a large community of partners and developers who create new services based on OpenCall software, including the HP OpenCall Media Platform.

HP OpenCall Media Platform supports multiple network types for additional flexibility: circuit-switched legacy networks, both 2G for voice and data and 3G for voice, data and multimedia; digital networks; and broadband/Internet for content access.

Ready for IMS

HP OpenCall Media Platform 4.0 incorporates the media resource function (MRF) capability so that it is ready for deployment in emerging IMS networks.

A key feature of the MRF capability is that it enables HP OpenCall Media Platform to support the real-time, simultaneous blending of voice, data and multimedia services on IMS networks. For example, in an IMS network, wireless users can create an audio or video conference and share images and videos using the presence information of call participants all in one integrated session that is seamless and easy for the callers.

By bundling sets of services that support people’s on-the-go lifestyles, industry observers anticipate that IMS-based networks will help increase average revenue per user.

More information on the HP OpenCall software portfolio is available at www.hp.com/go/opencall/ocmp.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.