Press Release: November 01, 2007
Topics:

HP, MTV Announce Winner of "Take Action. Make Art." Global Notebook PC Design Competition

Youths representing 112 countries submit 8,500 designs
PALO ALTO, Calif., Nov. 1, 2007

Related Links
» Pavilion notebook PC

HP and MTV Networks today announced that "Asian Odyssey," the personal design of 20-year old Joao Oliveira of Porto, Portugal, has been chosen as the winner of the "Take Action. Make Art." global notebook-design competition.

Oliveira's design will be featured in a special-edition HP Pavilion 14-inch diagonal notebook PC expected to be available in spring 2008.

The winning design incorporates bold colors and a variety of symbolic elements conveying Oliveira's personal appreciation of and passion for Asian culture.

The personal expressions of four regional finalists - one each from Asia, Europe, Latin America and North America - will be available as notebook "skins." The regional finalists are Jeremy Kiraly of Queensland, Australia, Marco Feola of Rome, Italy, Eduardo Arevalo Lopez of Bogata, Colombia and Charles Williams of Ottawa, Canada.

The competition, which kicked off at HP's Sept. 5 "Your Life is the Show" event in New York, drew more than 8,500 notebook designs submitted by youths from 112 countries around the globe. Regional finalists were selected by popular vote on the contest website; final judging came from a panel that included Olympic gold-medalist snowboarder and HP "Achiever" Shaun White, HP industrial designers, members of the MTV Networks creative team, and marketing experts from Goodby, Silverstein & Partners.

"The young individuals who participated in this design competition reminded us that we are all truly citizens of the world by virtue of our connectedness to one another via the Internet," said David Roman, vice president, marketing communications, Personal Systems Group, HP. "Not only did their design elements transcend geography, the call to action did as well."

MTV Europe Music Awards ceremony and global tour

In addition to having his design imprinted into new HP notebook PCs, Oliveira will attend the MTV Europe Music Awards on Nov. 1 in Munich, Germany, as a special guest of MTV Networks. He also will be invited to visit HP sites in Kyoto and Houston to witness his design come to life throughout the product development process.

"'Take Action. Make Art.' gave young people a voice in designing a notebook PC that spoke directly to their passions for individual expression," said Mark Jones, vice president, Viacom Brand Solutions Global. "These talented designers are combining the HP and MTV experiences into a collective artistic vision that will continue to inspire notebook PC users on a global scale."

The limited-edition, 14-inch diagonal HP Pavilion Entertainment notebook featuring Oliveira's design and Intel® Centrino® Duo processor technology, as well as the four regional finalists' notebook skin designs, are expected to be available from HP worldwide in spring 2008.

To view the 8,500 designs, go to http://www.mtv-tama.com.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


Intel and Centrino are registered trademarks of Intel Corporation in the U.S. and other countries.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.