Press Release: September 05, 2007
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Take Action, Make Art: HP and MTV Launch Global Notebook PC Design Competition for Youths

NEW YORK, Sept. 5, 2007

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HP and MTV today announced "Take Action. Make Art." - a global design competition that challenges young people around the world to create graphics for a special edition HP notebook PC.

Contest entrants are encouraged to submit ideas from subjects they are passionate about, whether it's related to fashion, music, the environment or peace.

The winning design will be selected by a panel consisting of Shaun White, snowboarding Olympic gold medal winner and one of the "achievers" featured in HP's "The Computer is Personal Again" marketing campaign; HP designers; members of the MTV creative team; and Goodby, Silverstein & Partners advertising experts.

The winning submission will then be used in the design of a special edition HP Pavilion notebook PC using the company's innovative HP Imprint finish.

"We are challenging youths to develop something more than just cool, hip designs," said David Roman, vice president, marketing communications, Personal Systems Group, HP. "Imagine that your design is a positive thought, a belief, a message you want to broadcast to the world. We want young people to show us what is personal to them by incorporating that thought into the design itself."

Contestants can submit a design along with a brief explanation at http://www.mtv-tama.com starting today through Oct. 17. In addition, MTV viewers can win cool HP products by logging on and voting for their favorite design.

"We are delighted to extend our global partnership with HP further with the 'Take Action. Make Art.' global notebook design competition," said Marc Weinhouse, senior vice president, Viacom Brand Solutions Global. "With the Meet or Delete program we have been able to illustrate that there is nothing more personal to young adults than their computers. 'Take Action. Make Art.' further demonstrates the power of self expression and their ability to be part of a uniquely personal HP and MTV experience. This competition is groundbreaking in its global scale across all MTV properties and touchpoints including on air, online and mobile."

The winner of the competition will be invited to attend the MTV Europe Music Awards in Munich, Germany, in November as a special guest of MTV. At the show, the new limited edition 14-inch diagonal HP Pavilion notebook featuring the Intel® Centrino® Duo processor technology will be showcased. The winner also will be invited to visit several HP sites, including Tokyo and Houston, to witness his or her design as it makes its way through the notebook development process.

The competition will be promoted by on-air and online activities across MTV's global network directing viewers to a custom MTV and HP website.

The notebook is expected to be available to consumers worldwide in March 2008, and winning designs from runners-up in Asia, Europe, Latin America and the United States will also have their personal expressions created into adhesive notebook "skins" available to consumers around the world.

About HP

HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


Intel and Centrino are registered trademarks of Intel Corporation in the U.S. and other countries.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2007 and HP's other filings with the Securities and Exchange Commission, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.


© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.