Press Release: July 11, 2007

HP Technology Takes the Guesswork Out of Matching Colors

New mobile imaging technology provides consumers with expert advice via cell phone anytime, anywhere
PALO ALTO, Calif., July 11, 2007

HP today demonstrated a new color matching technology that could change the way people shop for products that require color coordination, such as cosmetics.

HP Labs, the company’s central research arm, has developed a technology that uses sophisticated imaging algorithms and mobile networking to match colors that complement one another, including makeup specific to skin coloring.

Retailers, consumer goods and other companies that require a high level of color or image coordination could implement the technology to offer services that help their customers select the right products for their needs.

The color matching technology, which is currently in prototype, builds on HP’s expertise in imaging, color science, mobility and networking.

How it works

Instead of sitting down with a consultant at a beauty counter, a shopper photographs herself using a mobile phone camera and while holding a specially designed color chart. The person then sends the photo as an MMS (multimedia message) to an advisory service. That system locates the person’s face within the image and color corrects the image for camera and lighting discrepancies.

Skin pixels are extracted from the color corrected image of the person’s face, and then compared to an existing database of previously captured and analyzed images of skin tones of real people. In a matter of seconds, people using the service receive a text message response with a recommendation on the shades of makeup that are best suited to their complexion.

The technology can work with any mobile operator and on any mobile phone equipped with a camera.

“HP’s color matching technology provides retailers and consumer goods companies with a new, fun way to interact with customers and promote their products,” said Nina Bhatti, principal scientist, Digital Imaging and Printing Lab, HP Labs. “For those who shop for cosmetics, this technology gives them a virtual beauty consultant in the palm of their hands.”

HP is actively seeking to partner with retailers and consumer goods companies to make the technology available to consumers. Beyond retail, the technology has applications for other industries such as healthcare, where it can help companies reach people where and when they need assistance. Companies interested in pursuing a relationship can find out more about HP’s intellectual property licensing program at www.hp.com/hpinfo/abouthp/iplicensing/.

“Mobile color match technology is potentially a very important innovation,” said Crawford Del Prete, senior vice president, IDC. “As it is applied to different scenarios, it will give customers the ability to accomplish tasks that before were left to guesswork or were simply not possible without experts. This has historically been very important for early stage innovations to gain acceptance in new markets.”

Photos demonstrating the color matching technology are available at www.hpl.hp.com/about/media/mobile_image/.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2007 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.