Press Release: May 31, 2007

HP, Tsinghua University Form Multimedia Technology Research Collaboration

Group to develop image analysis for photo sorting, face recognition

BEIJING, May 31, 2007

HP today announced it is collaborating with Tsinghua University in Beijing, China, to develop multimedia technologies, including automated photo sorting, facial expression recognition and video and music analysis.

The collaboration brings together two of the world’s leading research institutions in multimedia management. HP Labs helped create the company’s three basic print technologies – inkjet, LaserJet and liquid electrophotography – and contributed to its entry into digital photography. HP is the acknowledged market leader in home and office printing.

Tsinghua University has leading intellectual property in multimedia research, including analysis, process, search and management.

The joint lab research would rely mainly on image recognition – instead of traditional text identification – for visual applications. The music research would be based on sound.

“With the explosion of both amateur and professional multimedia, we need increasingly sophisticated tools to identify, sort and process the millions of images and sounds that have been collected,” said Patrick Scaglia, chief technology officer, Imaging and Printing Group, HP. “We have to rely on multimedia tools to analyze multimedia data, so we’re delighted to partner with Tsinghua University, which has world-class skills in this area.”

“We are looking forward to partnering with HP and particularly in collaborating with HP Labs, which is exploring very advanced multimedia management technologies that we believe will have a major impact in the future,” said Kang KeJun, vice president, Tsinghua University, who signed the agreement in a ceremony today at the university. Shane Robison, executive vice president and chief strategy and technology officer, signed on behalf of HP.

The initial research areas include:

  • Automatic classification of digital photos: Based just on visual analysis, photos in a collection can be sorted into categories such as portraits, group photos, babies, sports, etc. This capability could prove extremely helpful to people or organizations that store thousands of photos – either online or on a PC – without having to label every picture.
  • Improved face identification: “Show me all the photos of my grandmother.” A user could enter a query to find all the photos of a certain individual and the system would retrieve them – even if the individual was in photos with other people or his or her face was partially covered. The technology is also being extended to include video.
  • Video-based audience analysis: Owners of digital signage could use vision technologies to identify how many people stopped by their display, how long they stayed and what their facial expressions revealed --- pleased, upset, surprised, bored, etc.
  • Video digital warehouse: Videos could by analyzed, sorted, stored and retrieved based on graphic features such as frame, shots and scenes, as well as by content. Researchers will explore the use of very large parallel database technology as an enabler for multimedia data warehouses.
  • Video search and recommendation for Internet-based video communities: With the proliferation of videos posted online, an algorithm is being developed that would identify similar subject matter to recommend to viewers within a given user community. For example, someone who watched a certain sports video might be offered similar clips.
  • Music analysis and retrieval: A user could tell the system, “find me more music like this,” and play a sample. The system would then provide recommendations, based on rhythm, melodies, vocals, instruments or other audio elements.

The agreement is funded by HP’s Imaging and Printing Group, Personal Systems Group and HP Labs. During the collaboration, Tsinghua University researchers are expected to spend time at HP Labs China in Beijing as well as with members of the Imaging Technology Department in HP Labs in Palo Alto. HP researchers will also go to China and work at the university.

HP has worked with the university on a variety of projects over the past 10 years, including the ChinaGrid, which is intended to extend information technology resources and services to thousands of researchers and the more than 20 million students in the country’s university system. It has also worked with the university on hydroinformatic management systems for controlling China’s vast water resources.

In recent years, HP has set up several research and development organizations in China, including HP Labs China, the HP Global Delivery China Center, China Design Center and the Printing and Imaging Research and Development Institute. The organizations have been involved in both products designed for China and software and solutions for the global market.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $97.1 billion for the four fiscal quarters ended April 30, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the achievement of expected results and other risks that are described from time to time in HP’s Securities and Exchange Commission reports, including but not limited to the risks described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended Jan. 31, 2007. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.