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Real Estate Pros Gain Winning Advantage with HP Products, Industry Alliances

Company announces contest winners who used technology to improve customer service and market more effectively
ORLANDO, Fla., Nov. 5, 2004

Today at the 2004 National Association of Realtors® Conference & Expo, HP unveiled four new relationships with real estate solution providers and demonstrated the latest HP mobile products - all aimed at helping real estate professionals become more productive and increase sales.

The company also announced the winners of the HP Top Technology Producers contest, which recognizes real estate professionals who use technology to be more efficient, improve customer service and enhance their marketing tactics.

"To keep their competitive edge, real estate professionals use technology to be more productive, mobile and impress clients with professional and accurate materials," said Lisa Hopkins, manager, real estate market, Small and Medium Business, HP. "HP delivers these fast-moving professionals the products, access to expertise and a simplified experience to maintain their winning advantage. We are proud to recognize the winners of the HP Top Technology Producers contest who have clearly demonstrated the significant impact technology can make on real estate professionals' bottom line."

HP industry alliances offer easy integration

HP recently signed agreements with four multiple listing service (MLS) partners - IRES, Rapattoni, Sandicor and Triangle MLS - offering subscribers a seamless platform to electronically import the latest MLS property information into personalized, professional-looking marketing materials using HP Real Estate Marketing Assistant software. As a result, real estate professionals can access the MLS wirelessly(1) and use HP's software to print professional listing brochures, flyers and other marketing materials on the spot and in a matter of seconds.

HP Real Estate Marketing Assistant software is designed specifically for real estate professionals who want to create distinctive, professional-looking printed materials - including comparative market analysis reports, postcards, business cards and letterhead - so that they are better able to market their businesses and properties. The software also makes it easy and inexpensive to publish custom marketing materials and offers an intuitive interface.

HP mobile solutions keep on the go real estate pros connected

Also at the National Association of Realtors Conference and Expo, HP is featuring a suite of HP iPAQ handheld devices that address the growing converged data/voice market for real estate agents.

The suite features the HP iPAQ Pocket PC h6315, which is the first handheld to integrate GSM/GPRS, WLAN 802.11b and Bluetooth™ wireless capabilities(1, 2) into one device, offering real estate professionals high-speed Internet access, e-mail, cell phone capability and multimedia/text messaging. Additional features include a built-in camera and a snap-on keyboard.

HP recognizes Top Technology Producers

A panel of four real estate gurus and technology experts reviewed more than 200 applications before selecting the finalists and winners of the HP Top Technology Producers contest - including grand prize winner Kurt Francis of CENTURY 21 Award in San Diego.

Francis uses HP technology to create and distribute an average of 250 client postcards every 10 days - announcing everything from open houses to investment opportunities. To complete the task, he uses a suite of HP products, including an HP iPAQ Pocket PC, digital camera, notebook PC, all-in-one printer, financial calculator and HP Real Estate Marketing Assistant software.

"HP understands the unique needs of the real estate entrepreneur and is clearly committed to helping us sustain a winning advantage by delivering proven, effective technology," said Francis, who won a new HP Compaq Business notebook. "Using a combination of HP hardware and software, it's simple and fast for me to create my own professional-looking marketing materials - saving me 50 percent in production costs. These time-saving solutions have been altogether better for my business. I use them to increase sales and stay ahead of other real estate vendors in my very competitive market."

Eleven runners-up for the Top Technology Producers contest will each receive a new HP Photosmart 635 digital camera, as well as an HP Top Technology Producer certification award. The winners are:

  • Steven Allen, Lifestyle Properties Real Estate, Salt Lake City
  • Kay Bateman, Mary Jo Walters Real Estate, Farmington, N.M.
  • Ben and Jeannie Ellis, CRS, Ben & Jeannie Ellis, Real Estate Brokers, P.L., Ft. Lauderdale, Fla.
  • Michael Gagnon, Realty Executives, Phoenix
  • Larry Leach, RE/MAX Associates 1, Burleson, Texas
  • Diana Madison, Coldwell Banker R.E., Inc., Pembroke Pines, Fla.
  • Jack Markle, Coldwell Banker, Hollister, Calif.
  • Christopher Noceti, Weichert Realtors, North Potomac, Md.
  • J. Warren Sloane, Sloane Realty, Charleston, S.C.
  • Karlene Sorenson, RE/MAX Elite, Derby, Kan.
  • Marella Vlasich, Prudential One Realty Centre, Maryville, Ill.

More information about HP's real estate solutions is available at http://www.hp.com/go/realestate.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four fiscal quarters ended July 31, 2004, HP revenue totaled $78.4 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.


(1) A standard WLAN infrastructure, other Bluetooth-enabled devices, separately purchased equipment and a service contract with a wireless airtime provider may be required for applicable wireless communication. Wireless Internet use requires separately purchased service contract. Check with service provider for availability and coverage in your area. Not all web content available.

(2) Telephone service requires separately purchased contract with a telephone service provider with coverage in your service area.

Bluetooth is a trademark owned by its proprietor and used by Hewlett-Packard Company under license.


This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Quarterly Report on Form 10-Q for the period ended July 31, 2004 and other reports filed after HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2003. HP assumes no obligation and does not intend to update these forward-looking statements.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.