Press Release: December 10, 2007
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Arsenal Capital Partners Selects HP Neoview for Operational Business Intelligence

PALO ALTO, Calif., Dec. 10, 2007

HP today announced that Arsenal Capital Partners, a New York-based private equity firm, has purchased the HP Neoview data warehousing platform with HP Services for operational business intelligence.

Working with HP, Arsenal’s portfolio company Sermatech International will be able to automatically align business decisions with business events in real time, as well as share pertinent information to a broader set of knowledge workers across the enterprise. As a result, Sermatech will be able to make better business decisions about resource allocation, profitability and customer responsiveness.

Arsenal is a private equity firm that invests in midmarket companies in the specialty manufacturing and services, specialty chemicals and materials, aerospace and defense, and healthcare industries. HP Neoview will initially be deployed at one of its larger portfolio companies, Sermatech, which is headquartered in Pennsylvania. Sermatech specializes in developing and applying engineered protective coatings for global aerospace companies. The company also serves oil and gas, chemical processing and industrial gas turbine industries.

Arsenal selected HP Neoview after a thorough analysis of HP versus market rivals, and chose HP over the competition based on its operational data warehousing needs. Neoview and HP Services combine to deliver a comprehensive real-time solution, with better overall performance, superior availability and scalability, and appliance-like operation, all at an affordable price.

“HP was the only company that could deliver on the real-time operational requirements needed across Sermatech’s global operations, which is central to our strategic growth plans,” said Bill Stuckey, operating partner of Information Technology, Arsenal. “Neoview will provide the single, powerful business view necessary to realize our ‘One Plan, One Team, One Sermatech’ strategy. Sermatech’s data warehouse has the potential to grow to potentially serve other Arsenal Capital Partners portfolio companies, so Neoview’s ability to scale easily without compromise and disruption to hourly performance was critical to our choice.”

HP Services’ business intelligence professionals were a key factor in Arsenal’s choice. With experience in data analytics, dashboard generation and complicated data models, HP Service professionals are engineering and designing a foundation for Arsenal to create financial and operational applications for compliance and projections in the future.

“HP’s combination of a powerful data warehousing platform with deep BI services expertise and world-class software partners clearly represents the alternative solution the market has been craving,” said Ben Barnes, vice president and general manager, Business Intelligence, Software, HP. “HP Neoview has the features and functionality that help global companies such as Sermatech International drive growth and improve business outcomes.”

Powerful MicroStrategy business intelligence reporting tools are also part of the Sermatech implementation, further enhancing the real-time operational BI capabilities of the HP solution.

The HP Neoview data warehouse platform integrates hardware, software and services to offer customers a comprehensive view of essential business information, such as metrics on product sales, customer trends, or production and operational data, for real-time decision making and historical analysis. HP’s BI services include strategy and planning, information integration, information quality and information delivery.

In related news, HP announced a 50 percent increase in the number of its business intelligence services customers for its fiscal year 2007. Read the news advisory here: www.hp.com/hpinfo/newsroom/press/2007/071210xb.html.

More information about HP’s business intelligence solutions and HP Neoview is available at www.hp.com/go/bi.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $104.3 billion for the four fiscal quarters ended Oct. 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2007 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2006. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.