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HP Launches Largest-ever Enterprise Advertising Campaign

HP tells companies to "love change"
PALO ALTO, Calif., Feb. 9, 2004

HP today launched its most ambitious advertising campaign to date targeting enterprise customers under the banner of "change +hp."

The latest extension to the company's award-winning brand campaign tackles the thorny subject of change by showcasing HP customers who use technology to master change.

The 16-page insert appearing in today's Wall Street Journal and New York Times includes HP customers Kimberly-Clark, Advance Transformer, United States Postal Service and the Screen Actors Guild. Each company is showcased in a two-page spread that works like a mini-case study detailing how HP products, solutions and services helped them deal with change.

"The adage 'the only constant is change' couldn't be more relevant than in today's business world," said Nora Denzel, senior vice president at HP, who leads the company's Adaptive Enterprise initiative. "At HP, we know what it means to use technology to manage large-scale change. We speak from experience on the subject of what it takes to become an adaptive enterprise."

"We asked hundreds of CIOs and IT executives what keeps them awake at night. The universal response was 'change,'" said Allison Johnson, senior vice president, Global Brand and Communications, HP. "With this campaign, we hope to help companies see the benefits of embracing change."

The television, online and outdoor components of the campaign are slated to debut in the United States in March and 17 additional countries in April. The launch of the campaign coincides with today's announcements of HP's latest offerings designed to deliver the benefits of standardized IT architectures, solutions and processes to its customers.

HP worked with San Francisco-based advertising agency Goodby, Silverstein and Partners to develop the campaign.

More information on the "change +hp" campaign is available at www.hp.com/hpinfo/newsroom/hpads.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the fiscal year ending on Oct. 31, 2003, HP revenue totaled $73.1 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to the Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2003, and reports filed after the form 10-K. HP assumes no obligation and does not intend to update these forward-looking statements.


About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.