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HP Expands Small and Medium Business Offering with Fast and Affordable Color LaserJet Printers

New Color Laser Printers Create High-impact Documents Cost-effectively
SAN FRANCISCO, Macworld, Jan. 6, 2004

HP (NYSE:HPQ) today announced the latest additions to its small- and medium-sized business (SMB) offering, making HP Color LaserJet printing more affordable than ever before. The HP Color LaserJet 3500 and 3700 series printers bring easy-to-use and reliable color printing into SMB offices without sacrificing print quality or speed.

"Vibrant color brings life to virtually any printed page, especially in the highly competitive business world," said Rob Wait, commercial marketing director, Imaging and Printing Group, HP. "Companies looking for affordable ways to bring color production into the office will find these new printers to be just what they need to help them stand out in the increasingly competitive market."

The new HP Color LaserJet printers complement the broad portfolio of innovative imaging and printing systems announced as part of HP's Smart Office initiative for SMBs. Through Smart Office, HP is delivering products, services and solutions that make technology easy to own for SMBs.

Whether creating internal documents or sales brochures, businesses can rely on the versatile HP Color LaserJet 3500 and 3700 series printers to provide high-impact, affordable color printing. The printers offer remarkable output quality and identical color and black & white print speeds with quick, in-line printing technology.

Both series support Mac OS X and Microsoft Windows® environments. Both are Apple Rendezvous compatible for quick and easy network connections in a Macintosh environment. The printers will debut at Macworld SF 2004 at booth 1607.

The HP Color LaserJet 3500 series keeps installation, use and maintenance simple. The printer's automatic media type sensing and print mode adjustment deliver consistently great print quality. At 12 pages per minute (ppm) for both color and black & white, even high-volume printing needs can be handled in-house. High-yield 4,000-page print cartridges are designed for efficient operation and minimize user upkeep.

An external USB attached print server is available, enabling easy sharing between multiple users. The series also supports an HP Jetdirect wireless print server for cable-free connections and easy walk-up printing.

The HP Color LaserJet 3700 series is an ideal single solution for small- to medium-size workgroups with its intuitive operation and simple network management and configuration. HP ImageREt 2400 technology provides impressive output quality. The HP Color LaserJet 3700 series prints at16 ppm and is capable of two-sided printing and up to 850 sheets of paper input. HP's instant-on fuser technology allows the first page to print quickly anytime. Reliable, high-yield, 6,000-page print cartridges greatly reduce user maintenance.

Valuable printer status information is easy to access by the control panel, through the software toolbox or with the award-winning HP Web Jetadmin printing network management software. With HP Jetdirect Fast Ethernet print servers, sharing across networks, including wireless networks, is a snap.

The systems are available now for the following estimated U.S. street prices(1):

HP Color LaserJet 3500
HP Color LaserJet 3500n

HP Color LaserJet 3700
HP Color LaserJet 3700n
HP Color LaserJet 3700dn
HP Color LaserJet 3700dtn
$799
$999

$1,299
$1,599
$1,999
$2,199

More information about the HP Color LaserJet 3500 and 3700 series printers is available at http://h10010.www1.hp.com/wwpc/us/en/sm/WF02a/18972-236251-236268.html.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the fiscal year ending on Oct. 31, 2003, HP revenue totaled $73.1 billion. More information about HP is available at http://www.hp.com.


(1) Actual prices may vary.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corp.


This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Quarterly Report on Form 10-Q for the period ended July 31, 2003 and HP's other Securities and Exchange Commission reports filed after HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2002. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation and does not intend to update these forward-looking statements.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.