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HP Tapped by Korean Carrier SK Telecom to Streamline Creation and Delivery of Mobile Services

Vodafone Netherlands and TeliaSonera deploy HP solutions for multimedia messaging and service assurance
PALO ALTO, Calif., Feb. 7, 2005

HP today announced customer wins that demonstrate the growing success of the company's global strategy to help network and service providers streamline the execution and management of mobile services.

Chief among these is SK Telecom (SKT) in South Korea, a recognized innovator in one of the world's most "mobilized" nations. Serving 18.8 million subscribers on its 3G (third generation) network, SKT has deployed the HP Mobile E-services Server, a key component of the HP Service Delivery Platform (SDP).

The HP SDP helps providers create and deliver services for mobile, fixed and broadband networks, enabling them to introduce new services rapidly, efficiently and at reduced cost and risk.

HP also highlighted the success of two other customers, leading operators Vodafone Netherlands and TeliaSonera, which have deployed HP solutions to improve multimedia messaging and service assurance.

"The full promise of 3G wireless will be realized by operators that can remain innovative and agile while controlling costs and operational complexity," said Scott Ellison, program director, Wireless & Mobile Communications, IDC. "The SKT announcement demonstrates that HP's IT and telecom heritage strongly positions it to play a key partnership role in helping leading wireless operators deliver the next generation of wireless services."

HP worked closely with SKT to help define its business and operational needs and to leverage the flexible architecture of the HP SDP. The HP solution is now a core element in SKT's new unified framework, called the Next Generation Convergence Platform (NGCP), which enables SKT and innovative developers to create and deliver new convergent voice and data services much more quickly, more cost-effectively and at lower risk.

"Korea is one of the most demanding wireless markets in the world, and SKT wants its customers to be among the first to enjoy the full benefits of the mobile lifestyle," said Myung-Sung Lee, senior vice president, Technology Strategy Group, SK Telecom. "HP understands our business and has been instrumental in helping us build the flexible, open platform we need to produce a steady flow of innovative services for our customers."

The HP SDP is a modular, integrated "blueprint" of standards-based software and tools, partner solutions, carrier-grade hardware, and consulting and integration services. HP SDP helps operators accelerate time-to-market - and time-to-revenue - by pre-integrating network elements and gateways, common platform functions, and complex service creation and delivery processes. To reduce cost and risk, HP SDP minimizes duplication and simplifies management by allowing multiple services to share resources.

With a Service Oriented Architecture (SOA) based on commercial web services technologies, such as SOAP, UDDI and WSDL,(1) the HP SDP, in particular the HP Mobile E-services Server, forms an application "interface" for developers, enterprises and content providers. This enables them to create new service applications and access network resources - without having specialized telecom programming expertise. The same interface prevents external providers from inadvertently compromising the integrity and security of the network.

The benefit for operators, such as SKT, is a vibrant community of services and content providers that develops a steady flow of innovative services into the network.

"SKT is a leader in one of the most advanced mobile markets in the world, and HP is proud to be one of SKT's trusted partners in the build-out of its 3G network," said Sebastiano Tevarotto, vice president and general manager, Network and Service Provider Solutions, HP. "SKT and other recent successes illustrate the real power of the HP portfolio, from network infrastructure to specialized communications and management software to enterprise wireless solutions and wireless consumer devices."

HP, with 25 years of telecom heritage and leadership in IP networks, serves the world's top 200 service and equipment providers that deliver voice and data services to hundreds of millions of wireline and wireless customers.

Vodafone Netherlands turns to HP and MobiXell to enhance MMS for subscribers

To increase usage and revenue of its successful multimedia message service (MMS), Vodafone Netherlands sought to improve the quality of rich digital content that could be exchanged by MMS subscribers. Specifically, it needed a real-time transcoding solution that would render high-quality text, images and video for wireless users, regardless of a user's mobile handset.

Vodafone Netherlands turned to HP, which, after a successful pilot, deployed a comprehensive solution based on MobiXtar, a leading transcoding solution from Israel-based MobiXell. Subscribers using a variety of handsets (different processors, displays, and multimedia capabilities) now can send and receive high-quality MMS messages.

TeliaSonera relies on HP OpenView to manage 3G network for better customer service

Swedish operator TeliaSonera, market leader in the Nordic-Baltic region, launched its 3G network in 2004 and needed rapid deployment of an advanced solution to ensure network reliability and high levels of service to enterprise and individual customers.

TeliaSonera selected HP and its industry-leading HP OpenView OSS (operation support system) portfolio, which is a key component of the HP Integrated Service Management blueprint. First, the HP OpenView TeMIP fault management solution tripled TeliaSonera's capacity to identify and correct network alarms. Second, HP deployed its OpenView Service Quality Manager to help TeliaSonera automatically meet service-level agreements. Assured quality of service gives TeliaSonera a competitive advantage.

HP Mobile Device Management enables handset management "over the air"

Wireless subscribers today want personalized services on personalized handsets. To encourage usage and exploit the revenue opportunity, providers must make it easy for subscribers to customize their handset controls and to activate, manage, and use such services. The HP Mobile Device Management (MDM) enables operators and businesses to facilitate user personalization in the most low-cost way: wirelessly, or what the industry calls OTA, "over the air."

Incorporating applications from leading partners Gemplus, InnoPath and mFormation, the HP MDM provides OTA terminal configuration and software management, among other capabilities. As a building block in the HP SDP blueprint, HP MDM leverages HP OpenView and HP OpenCall technologies as well.

HP Experience Centers allow partners and operators to test IMS services

HP has opened two new HP IP Multimedia Subsystem (IMS) Experience Centers in Grenoble, France, and Richardson, Texas, to provide a comprehensive, hands-on environment for IMS solution testing, proof of concept, and customer pilots, as well as business and market analysis for IMS services.

The centers are designed to help mobile operators and partners evolve their current network and operations infrastructure to include the next generation of multimedia, real-time communication-centric services. The industry-defined IMS architecture enables the delivery of combinations of multiple services, including voice, text, pictures and video, in real time in a single call or session.

In the centers, operators and partners have access to a wide range of technologies, including HP OpenCall software, which forms the core of HP's own IMS offerings. As a layered, horizontal architecture with reusable common functions, IMS removes vertical network "stovepipes" and enables integrated IMS services in a cost-effective, secure and highly personalized way.

HP at 3GSM World Congress, Feb. 14-17 in Cannes, France

At the 3GSM World Congress, HP will feature a wide range of HP and partner solutions for the network and service provider industry at its pavilion in Hall 1 (Booth A10) in the Palais des Festivals and at the HP Solution Center outside the HP Club, across the street from the Palais.

More information about HP at 3GSM and the solutions mentioned above is available in an online press kit at http://www.hp.com/go/3GSMWorldCongress.

More information about HP's offerings for network and service providers is available at http://www.hp.com/go/communications.

About HP

HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2004, HP revenue totaled $79.9 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at http://www.hp.com.


(1) UDDI (Universal Description Discovery and Integration), SOAP (Simple Object Access Protocol), and WSDL (Web Services Definition Languages) are among a range of non-proprietary, industry-standard networking protocols.


This news release contains forward-looking statements that involve risks and uncertainties, as well as assumptions that, if they ever materialize or prove incorrect, could cause the results of HP and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including the expected development, performance or rankings of products or services; statements of expectation or belief; and any statement of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the development, performance and market acceptance of products and services and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's Annual Report on Form 10-K for the fiscal year ended Oct. 31, 2004. HP assumes no obligation and does not intend to update these forward-looking statements.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.