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HP Helps DreamWorks Create Bold New World for Shrek 4-D Animated Attraction

Multi-sensory film to open at Universal Studios Theme Parks
PALO ALTO, CALIF., MAY 29, 2003

HP (NYSE:HPQ) today announced the latest milestone in its technology partnership with DreamWorks SKG with the unveiling of Shrek 4-D, an animated, three-dimensional Universal Theme Park attraction featuring the characters from the Academy award-winning movie "Shrek."

Setting new benchmarks in the world of digital animation with cutting-edge HP rendering technology, DreamWorks has created an interactive experience that debuted May 23 at Universal Studios Hollywood, and opens June 12 at Universal Studios Orlando, and June 20 at Universal Studios Japan.

Forming a bridge between the original movie and the full-length sequel "Shrek 2," now in production, Shrek 4-D relies heavily on HP technology to capture three-dimensional (3D) animation that takes audiences to new heights. The 12-minute, multi-sensory, ride film is synchronized with breakthrough stereoscopic visual effects to create an immersive experience never before achieved.

PDI/DreamWorks used high-performance HP Linux-based workstations and industry-standard HP servers to achieve new benchmarks for visual complexity while helping to lower production costs by allowing for shorter production schedules. The speed and performance of the HP solutions helped to free the 60 artists and engineers from the traditional technical limitations of digital animation allowing them to focus more on creating compelling imagery for the project.

"HP technology enabled PDI/DreamWorks to meet or exceed the artistic ambition for the Shrek 4-D project and allowed our artists to, once again, raise the bar in creating richer, more visually compelling story telling," said Ed Leonard, head of Animation Technology, DreamWorks SKG. "From the beginning, HP recognized our vision for Shrek 4-D, and our need for a technology partner that understood our goals and our business, and could push the digital animation process to new limits."

"Having an aggressive production timeline and production schedule for the completion of Shrek 4-D presented a unique opportunity to leverage HP's best-in-class technology for achieving best-in-class digital content creation in 3-D," said Shane Robison, chief technology officer, HP. "HP technology provided DreamWorks with the additional power, speed and flexibility to try new techniques and workflows throughout the process -- which we believe reflects a great technology partnership and ultimately led to a successful production."

In an effort to redefine the art of filmmaking, DreamWorks and HP formed a technology partnership in 2001 to explore new frontiers that enable creative collaboration. The alliance designated HP as DreamWorks' preferred technology provider for core technology purchases. HP supplies technical workstations, servers, printers, networking and Linux technologies as DreamWorks develops its newest animation projects.

With "Shrek 2" opening in summer 2004, movie-goers will see a variety of creative and technical advances in 3D animation enabled by industry-standard HP ProLiant servers and HP visualize workstations.

About HP

HP delivers vital technology for business and life. The company's solutions span IT infrastructure, personal computing and access devices, global services and imaging and printing for consumers, enterprises and small and medium business. For the last four quarters, HP revenue totaled $70.4 billion. More information about HP is available at http://www.hp.com.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development and performance of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to HP's quarterly report on Form 10-Q for the quarter ended January 31, 2003, and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation to update these forward-looking statements.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.