Press Release: November 13, 2007

HP Awards Real Estate Pros Who Use Mobile Technology to Stay Ahead of the Competition

LAS VEGAS, Nov. 13, 2007

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HP today announced the winners of its fourth annual HP Real Estate Technology contest at the 2007 National Association of REALTORS® Conference and Expo.

The contest recognizes real estate professionals who use technology in inventive ways to save time, close more deals and beat the competition when both in and out of the office.

This year’s grand prize winner, Martha Hale, a REALTOR® with Keller Williams Realty Hoover of Birmingham, Ala., is a self-proclaimed “techie” who is well-known among clients and fellow REALTORS for always using the latest high-tech tools in real estate.

Hale has built her marketing plan and differentiation strategy standardizing on HP – closing deals faster, posting more listings and winning more referrals because her clients are so impressed with what she can produce with her HP tools. Hale will receive a multi-thousand dollar suite of HP mobile products,(1) enabling her to further personalize and improve her business solutions.

“After spending several years training real estate agents on technology, I went back into sales and built my entire business model on the HP family of products,” said Hale. “I could not survive without my HP Tablet PC! My car IS my office, and HP provides a totally mobile office solution – from my tablet PC to my HP 450 wireless printer and my HP iPAQ. I’m SOLD on HP!”

Today’s technology allows real estate professionals the flexibility and mobility to increase productivity and efficiency to enable an office while on the road. They can also create full-color property flyers and other marketing materials specifically tailored to their clients.

“The HP Real Estate Technology Contest allows us to honor real estate pros who model and advocate the benefits that technology can bring to themselves and their clients,” said Lisa Hopkins, manager, vertical marketing – Americas, HP. “HP understands the real estate industry and designs reliable products and services such as the HP Total Care Portfolio so real estate professionals can productively serve their clients, stay ahead of the competition and focus on their business.”

A panel of five industry and technology experts judged a record number of entries before selecting 10 winners in the 2007 HP Real Estate Technology Contest. All winners will receive an array of HP products to stay productive both in and out of the office. Additional winners include:

  • First prize winner: Darold Hunter, owner of the Hunter Agency LLC, East Hartford, Conn.
  • Second prize winner: Alexander Flores, president of Delmauge Real Estate, Los Angeles
  • Seven third-prize winners:
    • Bonnie Woitas, Realty Executives River Valley, Waseca, Minn.
    • Lisa Hill, Adams Cameron & Co., Port Orange, Fla.
    • Richard Zeiler, RL Realty, Thousand Oaks, Calif.
    • Jack Morse, Lehigh Showcase Properties Inc., Lehigh Acres, Fla.
    • Carmella Jones, Prudential Fox and Roach Realtors, Princeton, N.J.
    • Irma Nowarytta, Coldwell Banker Schneidmiller Realty, Coeur d’Alene, Idaho
    • Melissa Santich, Keller Williams Realty, Lakeside, Calif.

More information on each tech-savvy winner is available at www.hp.com/go/2007REcontest.

New products keep real estate professionals productive while on the go

At the conference, HP is featuring free demonstrations and mini-workshops and a full line of mobility products, services and solutions designed to give real estate professionals a competitive advantage. Featured products include:

  • HP Compaq 2710p Notebook PC – Starting at only 3.6 pounds, this sleek and ultra-thin convertible notebook combines conventional notebook productivity and tablet PC flexibility. Integrated mobile broadband capabilities(2) allow users to stay connected in more places at broadband-like speeds.(3) Innovative technologies include an Illumi-Lite LED display for weight and power savings, an optional integrated camera for convenient video conferencing and image capture, an HP NightLight to improve keyboard visibility in low light and integrated business card reader software. An optional 64-bit solid-state drive improves the notebook’s reliability, battery life and performance over traditional hard disk drives.
  • HP iPAQ 310 Travel Companion – This handheld GPS device features immersive 3D maps and a high-resolution, widescreen display. Detailed 3D terrain and city maps provide more true-to-life navigation. Users can connect to a Bluetooth™ phone and talk hands-free. The device also serves as a premium entertainment system, allowing users to enjoy MP3 music, videos, photos and pre-installed games.
  • HP Real Estate Marketing Assistant (REMA) Software —An updated version of The HP REMA software compatible with Microsoft Vista and Office 2007 will be available Dec. 1, 2007 and can currently be pre-ordered. Featuring an easy to use, intuitive interface and more than 600 templates, the HP REMA software makes it easy and inexpensive for real estate agents to publish their own marketing materials in-house including fliers, brochures, postcards, envelopes, business cards, newsletters and fax forms.
  • HP Real Estate Business Marketing Identity Kits – In support of HP’s global integrated marketing campaign “What do you have to say?,” HP expanded its HP Small & Medium Business Community to include three new real estate business marketing identity kits. To establish a consistent look for their businesses, real estate professionals can now access the modern, stylish and classic printing template designs available free of charge to create stationery, business cards, invitations and more.

These products are supported by the HP Total Care Portfolio, which encompasses the complete lifecycle of services, tools and options for every stage of a computer’s life – from purchase to recycling.

More information about HP’s real estate solutions is available at www.hp.com/go/realestate.

About HP

HP focuses on simplifying technology experiences for all of its customers – from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world’s largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


(1) Grand Prize: HP Compaq Tablet PC with Windows XP Table PC Edition, HP iPAQ Pocket PC, HP Deskjet Mobile Printer, HP Photosmart Digital Camera, HP Real Estate Marketing Assistant Software, HP 12c Financial Calculator and HP 3-in-1 NAS Docking Station. Estimated value of $3,500.

(2) Wireless use requires separately purchased service contract. Check with service provider for availability and coverage. Available in select countries only.

(3) Broadband connection requires 1xEV-DO, UMTS, or HDSPA network support and is not available in all areas. Contact service provider to determine the coverage area and availability. Connection speeds will vary due to location, environment, network conditions, and other factors.


Windows Vista is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries. Bluetooth is a trademark owned by its proprietor and used by Hewlett-Packard Company under license.

© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.