Press Release: January 11, 2010

HP Unveils Touch-enabled Point-of-sale System for Retail Stores

NEW YORK NY. -- HP todayintroduced a touch-enabled point-of-sale (POS) system for retailersseeking to cost-effectively manage their businesses.


Easy to use, the HP ap5000All-in-One POS System features a self-contained combination ofproducts that removes the guesswork for retailers wanting to createa comprehensive POS hardware solution. The compact system maximizeswork space and includes a central processing unit, touch-enableddisplay, magnetic stripe reader and either a two-line customerdisplay or a 10.4-inch LCD customer display to enhance promotionalactivities.


The high-performance HP ap5000 is built to handle the rigorousdemands of retail environments. Its space-saving design requiresonly one power outlet, reducing cable clutter and making it idealfor retailers requiring a sleek design for customer-facing areas,such as hospitality and specialty retail environments.


“Addressing customer preferences, HP has expanded its retail storeportfolio with an all-in-one solution that provides increasedflexibility and results for a variety of business market segments,”said Ray Carlin, vice president, Retail Store Solutions GlobalBusiness Unit, HP. “As the retail market recovers from economichard times, HP has developed a broad retail product portfolio tobest meet changing customer needs.”


HP TouchSmart hardware powers new kiosk solution


HP also announced its TouchSmart hardware is powering independentsoftware vendor partner Escalate Retail’s new Interactive StoreKiosk. The kiosk at Escalate allows multiple points of touchcontact simultaneously and allows shoppers to “grab” digitalinformation with their hands and interact with on-screen contentthrough touch and gesture. Kiosk customers can:

  • access Escalate’s entire product catalog, known as the “endlessaisle”;
  • browse video content that is relevant to their shoppingchoices;
  • view Escalate’s latest social networking stream; and
  • read customer reviews.

“Joining our retailexpertise and software with HP’s innovative TouchSmart hardwareallows us to expand the reach of our store kiosks to retailers,”said Mike Julson, chief technology officer, Escalate Retail.“Together, HP and Escalate are creating an immersive userexperience that allows shoppers to get all the information theyneed to make a well-informed purchase while still in the store,which ultimately benefits retailers.”


HP at the National Retail Federation Convention andExpo


HP will be showcasing its latest technology addressing thisimportant market at the National Retail Federation Convention andExpo at the Jacob Javits Convention Center in New York. Conferenceattendees can experience HP’s entire portfolio of retail-focusedproducts and services – including the new HP ap5000 All-in-One POSSystem, professional-quality visual collaboration from HPSkyRoom and high-resolution digital signagedisplays – at booth 528.


“HP, a major force in enterprise computing in retail, continues toexpand its influence into the store,” said Nikki Baird, managingpartner of analyst firm Retail Systems Research. “Given that RSR’sresearch has found that retailers are still highly focused on storeinvestments to support the customer experience and employeeproductivity, HP will be one to watch going forward.”


Pricing and availability


Pricing for the HP ap5000 All-in-One POS System is availablethrough HP partners; the solution is expected to be availableworldwide in late March.


Additional information on the HP ap5000 is available at www.hp.com/go/ap5000. Moreinformation about the products, including product specificationsand images, is available at www.hp.com/personal.


About HP


HP creates new possibilities for technology to have a meaningfulimpact on people, businesses, governments and society. The world’slargest technology company, HP brings together a portfolio thatspans printing, personal computing, software, services and ITinfrastructure to solve customer problems. More information aboutHP (NYSE: HPQ) is available at http://www.hp.com/.


This news release containsforward-looking statements that involve risks, uncertainties andassumptions. If such risks or uncertainties materialize or suchassumptions prove incorrect, the results of HP and its consolidatedsubsidiaries could differ materially from those expressed orimplied by such forward-looking statements and assumptions. Allstatements other than statements of historical fact are statementsthat could be deemed forward-looking statements, including but notlimited to statements of the plans, strategies and objectives ofmanagement for future operations; any statements concerningexpected development, performance or market share relating toproducts and services; any statements regarding anticipatedoperational and financial results; any statements of expectation orbelief; and any statements of assumptions underlying any of theforegoing. Risks, uncertainties and assumptions includemacroeconomic and geopolitical trends and events; the execution andperformance of contracts by HP and its customers, suppliers andpartners; the achievement of expected operational and financialresults; and other risks that are described in HP’s filings withthe Securities and Exchange Commission, including but not limitedto HP’s Annual Report on Form 10-K for the fiscal year endedOctober 31, 2009. HP assumes no obligation and does not intend toupdate these forward-looking statements.


© 2010 Hewlett-Packard Development Company, L.P. The informationcontained herein is subject to change without notice. The onlywarranties for HP products and services are set forth in theexpress warranty statements accompanying such products andservices. Nothing herein should be constructed as constructing anadditional warranty. HP shall not be liable for technical oreditorial errors or omissions contained herein.


Editorial contacts:

Melissa Zieger, HP: melissa.zieger@hp.com

Alex Aranoff, Edelman forHP: aaranoff@ar-edelman.com

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.