Graphic Arts News Advisory: September 29, 2014
Topics: Graphic Arts

HP Collaborates with KBA to Develop High-volume Inkjet Solutions

Planned digital innovations to open new application and market opportunities in corrugated packaging and beyond

CHICAGO, Sept. 29, 2014 — Today at Graph Expo 2014, HP announced its collaboration with Koenig & Bauer Group (KBA) to develop new roll-to-roll inkjet solutions for the high-volume corrugated packaging market. The co-developed solutions will be marketed under the HP brand and will help packaging converters increase productivity, scalability and versatility. 

With an addressable market of $2.5 billion(1), the corrugated package printing industry is steadily increasing worldwide due to brand globalization, population growth and a resurging economy. In parallel, trends such as stock keeping unit (SKU) proliferation, micro-segmentation and shorter product lifecycles are driving demand for the shorter run lengths enabled by digital print.

“Addressing the enormous digital opportunity in the corrugated market requires best-in-class technology innovation, portfolio scale and market leadership,” said Aurelio Maruggi, vice president and general manager, Inkjet High-speed Production Solutions, HP. “HP brings this unique combination as well as proven customer success and upgradability to this challenge, and together with KBA, HP can bring even greater value to high-end converters.”

To help corrugated converters and print service providers (PSPs) take advantage of these trends, HP and KBA intend to deliver high-speed roll-to-roll thermal inkjet solutions that provide value chain cost savings while meeting brands’ rigorous quality and volume requirements.

“KBA has a rich heritage of developing innovative solutions that meet or exceed customers’ quality expectations,” said Christoph Müller, executive vice president, Web Press Business Unit, KBA. “In working with HP, we will combine our complementary technological strengths to meet the needs of packaging converters.”

Continued packaging innovation using complementary solutions
This year, HP announced its intent to enter the corrugated packaging segment with its inkjet web press technology, followed by its first offering, the HP High-speed Inkjet Corrugated Packaging Solution, and the solution’s first customer installation at Obaly Morava, a.s. The agreement with KBA demonstrates HP’s continued pursuit of corrugated packaging opportunities and intention to broaden its portfolio of inkjet products and solutions.

A 197-year-old company and the second-largest press manufacturer worldwide, KBA brings its strengths in paper handling, manufacturing scale and wide knowledge of the packaging market to the joint initiative. As HP celebrates its 75th anniversary and its 30th year of inkjet innovation, the collaboration will benefit from its inkjet and IT leadership as well as unmatched digital press go-to-market capabilities.

More information about HP Inkjet Web Press solutions is available at www.hp.com/go/inkjetwebpress. Product videos and updates are available on Facebook at www.facebook.com/HPdesigners, on Twitter at www.twitter.com/hpgraphicarts and on YouTube at www.youtube.com/hpgraphicarts.

(1)Based on HP internal data.

This news advisory contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HP’s businesses; the competitive pressures faced by HP’s businesses; risks associated with executing HP’s strategy and plans for future operations; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HP’s products and services effectively; the protection of HP’s intellectual property assets, including intellectual property licensed from third parties; risks associated with HP’s international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2013, and that are otherwise described or updated from time to time in HP’s Securities and Exchange Commission reports. HP assumes no obligation and does not intend to update these forward-looking statements.

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