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HP Enters Sub-$250 Laser Printer Market


Hewlett-Packard Company (NYSE:HWP) today announced its entry into the low-end laser printer market with the introduction of the HP LaserJet 1000 printer. Selling for an estimated U.S. street price of $249, the HP LaserJet 1000 printer is the lowest priced monochrome HP LaserJet printer ever introduced.

The new printer is easy-to-install with USB connections and ideal for entrepreneurial businesses, telecommuters and home offices that require reliable, professional-quality laser output at a personal printer price. At a speed of 10 pages per minute and a cost per page of only 2.5 cents, customers can print professional, laser-quality documents affordably and professionally.

According to Lyra Research, Inc. of Newtonville, Mass., sales of personal laser printers are on the rise. Analyst forecasts estimate that the revenue potential for the personal laser market is expected to top $3.4 billion worldwide in 2001. Moreover, during the next three to five years, analysts predict continued robust growth for this market segment(1).

"Some observers of this market previously predicted that inkjet technology would make personal laser printers obsolete," said Larry Jamieson, industry consultant with Lyra Research. "However, with the growing number of small and medium businesses, not only have the sales of inkjet printers continued to rise, we are also witnessing continued demand for high-quality, monochrome printing as black output continues to be the staple for office printing."

"In addition to offering quality printing at a highly affordable price, the HP LaserJet 1000 printer is equipped for out-of-the-box customer plug-and-play use," said Vyomesh Joshi, president, HP Imaging and Printing Systems. "With this printer, HP is positioned to compete aggressively in a growing market space, extending the HP LaserJet printer experience to new customer applications and uses."

Key features of the HP LaserJet 1000 printer include:

  • 10 pages per minute top speed;
  • HP Instant-on fuser for low power consumption and quick 15 second first page out time;
  • 600 dpi with HP Resolution Enhancement technology (REt) boosting output effectively to 1200 dpi;
  • 2,500-page capacity HP Ultraprecise toner cartridge;
  • A low 2.5 cent cost per page;
  • Small footprint with a protected 250-sheet input tray;
  • USB cord included for plug-and-play connectivity;
  • 7,000-page monthly duty cycle; and
  • Microsoft® Windows® 98, 2000, Me, and XP supported.
HP also is offering a one-year unit exchange warranty with the HP LaserJet 1000 printer. Warranty extensions and service options also are available. Additionally, customers have access to online Web support at no extra charge 24 hours a day and to the HP Customer Care center from 5 a.m. to 5 p.m. Pacific time, Monday through Friday.

The HP LaserJet 1000 printer is expected to be available in the U.S. and Canada beginning Oct. 1 with an estimated U.S. street price of $249(2).

About HP

Hewlett-Packard Company -- a leading global provider of computing and imaging solutions and services -- is focused on making technology and its benefits accessible to all. HP had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at http://www.hp.com.


(1) Lyra Research, Inc., http://www.lyra.com.

(2) Actual prices may vary.

Microsoft and Windows are U.S. registered trademarks of Microsoft Corp.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development of these products and services may not proceed as planned; and other risks that are described from time to time in HP's Securities and Exchange Commission reports, including but not limited to the annual report on Form 10-K for the year ended Oct. 31, 2000, and subsequently filed reports. If any of these risks or uncertainties materializes or any of these assumptions proves incorrect, HP's results could differ materially from HP's expectations in these statements. HP assumes no obligation and does not intend to update these forward-looking statements.

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.