Press Kit: June 24, 2010

HP LaserJet Pays You Back

The “HP LaserJet Pays You Back” global marketing campaign illustrates the surprising returns of using an HP Color LaserJet Multifunction Printer: over time, the printer pays for itself through money saved – up to $2,500 within one year – and then continues to pay customers back through energy, paper and toner usage. To broaden awareness of the HP LaserJet as a business investment, the campaign – which will appear in 11 countries around the world – includes customer touch points across print, online and point of purchase.


News release

HP Launches “LaserJet Pays You Back” Global Marketing Campaign, Partners with Ivanka Trump and Bill Rancic for ‘Pay Back’ Event


HP LaserJet Pays You Back Backgrounder


HP LaserJet Pays You Back Print Advertisement

HP LaserJet Pays You Back Online Banner Advertisement

HP LaserJet Pays You Back Microsite – The microsite is available at

HP LaserJet Savings Calculator – With the new, quick-and-easy savings calculator, customers can select an HP LaserJet model and generate a report showing how long it will take for the printer to pay the customer back in money saved and offset the original hardware investment.

Connect with HP

HP LaserJet Pays You Back Microsite:

Follow @HP_SmallBiz on Twitter:

Follow @HP_IPG on Twitter:

Join the Twitter conversation: #HPPaysBack

See HP Big Payback Event photos on Flickr:


Kipp Martell, HP
+1 208 396 6034

Jenna Skidmore, Porter Novelli for HP
+1 415 314 0462
HP Corporate Newsroom (U.S.)
HP Press Hotline: +1 866 266 7272

About HP

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at