Press Release: May 16, 2011

HP Trusted Advisors Reduce Complexity of Designing and Building Data Centers

Company develops high-performance, energy-efficient data center with Steel ORCA LLC

PALO ALTO, Calif. -- HP today announced a new consulting service that addresses the complexities and reduces the risks associated with the strategic direction, design and building of data centers.

The HP Trusted Advisor service offers HP consulting experts who work closely with clients to consider all aspects of business operations, IT infrastructure and facilities, as well as the enablement of technologies, such as cloud and green computing. As a result, clients can establish an aligned data center and IT strategy that meets business goals and objectives.

“Our clients’ time and capital commitments can be staggeringly high and the margin for error extremely small when building or updating a data center,” said Rick Einhorn, worldwide director, Critical Facilities Services, HP. “HP’s professional data center consultants have the unique ability to provide a truly integrated delivery framework across all disciplines involved to guide clients through complex, pivotal decisions, while keeping the programs on schedule and within budget.”

HP Trusted Advisor, part of the HP Critical Facilities portfolio, works as a partner to clients through all phases of a data center program. The service, designed to work within a Converged Infrastructure strategy, takes a programmatic approach to maintain the life cycle of a data center facility. It includes analysis and recommendations for the business case approval process, planning, design and build, commissioning, and migration processes.

Steel ORCA LLC designs, builds and operates data centers powered by variable energy sources. By engaging with an HP Trusted Advisor, it is transforming a former industrial site into a high-performance, high-power facility ideal for the development of a data center co-location business. 

The new facility, Steel ORCA Bucks County DC, will provide turnkey data center solutions that include co-location, managed hosting and professional services. It will run on resource-efficient, lower-cost power that will benefit Steel ORCA’s customers as well as the local community.

“We are able to fulfill our vision of building a data center that addresses concerns by many data center clients focused on mandates and incentives to reduce carbon footprint, yet provide optimal high-density and high-performance computing,” said David Crocker, chairman and chief executive officer, Steel ORCA LLC. “HP’s Trusted Advisor service guided us in developing a world-class data center program strategy and design. They are now in charge of the design and will oversee the building and commissioning of the facility.”

The HP Trusted Advisor service is available worldwide through HP Technology Consulting Services. Pricing varies according to location and implementation. More information is available in a Steel ORCA LLC HP case study.

HP Converged Infrastructure is a core component of an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve clients, employees, partners and citizens with whatever they need, instantly.

HP’s premier client event, HP DISCOVER, takes place June 6 - 10 in Las Vegas and Nov. 29 - Dec. 1 in Vienna, Austria. The event showcases how organizations can get started on their Instant-On Enterprise journeys. 

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com.


This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP’s businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2011 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2010. HP assumes no obligation and does not intend to update these forward-looking statements.

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HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.