THE “ALL-AMERICAN” FAMILY PORTRAIT
A SOCIAL EXPERIMENT
What makes a family an “all-American” family? HP set out to answer this question by recruiting a diverse group of Americans and asking them to create their own portrait of an “all-American” family. We discovered that there is a big difference between the picture many of us have of the “typical” American family and the reality of American families today.
Share Your Family Portrait #reinventmindsets
The Families
The Participants
The Results
THE STUDY
HOW THE STUDY WORKED
In this study, we set out to test perceptions of traditional versus non-traditional families in America1. In addition to traditional survey questions, we also conducted an “implicit reaction time test”, a scientific research technique used to understand implicit feelings and attitudes. By approaching the study this way, we were able to measure the differences between what people say they believe and their true, underlying biases.
Download Full StudyWHAT THE DATA SHOWED US
• 1 in 2 would be nervous to tell their family they are homosexual
• 1 in 2 say their family prefers they date/marry someone who is the same race/religion as them
• 1 in 3 would be nervous to bring home a significant other of another race
• Only 49% of respondents feel that families without children are considered “all-American”
• In the Northeastern U.S., families without children, as well as single parents, are not seen as “all-American”
• 84% agree that having family portraits in their homes are important to them
• 89% agree that printed photos help to define their family history
OUR AMERICAN FAMILIES
Can a room full of strangers help redefine the all-American family?
READ MORE
#REINVENTMINDSETS
PRINT PORTRAITS.
CELEBRATE FAMILY.
Family moments turn into stunning photos with HP ENVY Photo printers.
LEARN MORESHOP NOWPRINT PORTRAITS.
CELEBRATE FAMILY.
Family moments turn into stunning photos with HP ENVY Photo printers.
LEARN MORESHOP NOWPRINT PORTRAITS.
CELEBRATE FAMILY.
Family moments turn into stunning photos with HP ENVY Photo printers.
LEARN MORESHOP NOW
Report product content issues