THE “ALL-AMERICAN” FAMILY PORTRAIT

HP explores the changing nature of the American family.
 

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THE “ALL-AMERICAN” FAMILY PORTRAIT

HP explores the changing nature of the American family.

A SOCIAL EXPERIMENT

What makes a family an “all-American” family? HP set out to answer this question by recruiting a diverse group of Americans and asking them to create their own portrait of an “all-American” family. We discovered that there is a big difference between the picture many of us have of the “typical” American family and the reality of American families today.


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The Families

Real American families share their stories on what family means to them.
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The Participants

A diverse group of people show us what an “all-American family” looks like to them.
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The Results

We confront stereotypes about what makes a family an “all-American family”.

THE STUDY

HOW THE STUDY WORKED

In this study, we set out to test perceptions of traditional versus non-traditional families in America1. In addition to traditional survey questions, we also conducted an “implicit reaction time test”, a scientific research technique used to understand implicit feelings and attitudes. By approaching the study this way, we were able to measure the differences between what people say they believe and their true, underlying biases.

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WHAT THE DATA SHOWED US

PROGRESSIVENESS

Americans aren’t as progressive as many believe

 

• 1 in 2 would be nervous to tell their family they are homosexual

• 1 in 2 say their family prefers they date/marry someone who is the same race/religion as them

• 1 in 3 would be nervous to bring home a significant other of another race

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MARRIAGE

Many don’t consider single-parent families all-American

 
Only 44% of respondents see single parents as “all-American” families
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CHILDREN

Couples without kids are not as likely to be perceived as “all-American” families

 

• Only 49% of respondents feel that families without children are considered “all-American”

• In the Northeastern U.S., families without children, as well as single parents, are not seen as “all-American”

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PHOTOGRAPHS

Family photographs are pivotal to preserve memories and celebrate heritage

 

• 84% agree that having family portraits in their homes are important to them

• 89% agree that printed photos help to define their family history

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OUR AMERICAN FAMILIES

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our-american-family-Defillipi
our-american-family-Garcia
our-american-family-Izbicky
our-american-family-Kahn
our-american-family-Kieffer
our-american-family-Maxwell
our-american-family-Mowery
our-american-family-NaellaKeaton
our-american-family-Odomoso
our-american-family-Risdon
our-american-family-Vosberg
our-american-family-Zwoliniski
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I was emotional, because I was envisioning my family, my son, my husband, and when you watched all these different people come together, we’re all really the same.
Mary Grace, study participant

Can a room full of strangers help redefine the all-American family?

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We want women and underrepresented groups to see HP as their career destination.
Lesley Slaton Brown, HP Chief Diversity Officer
REINVENT MINDSETS
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lesley-slaton-brown-portrait
We want women and underrepresented groups to see HP as their career destination.
Lesley Slaton Brown, HP Chief Diversity Officer
REINVENT MINDSETS

PRINT PORTRAITS.
CELEBRATE FAMILY.

Family moments turn into stunning photos with HP ENVY Photo printers.

LEARN MORESHOP

PRINT PORTRAITS.
CELEBRATE FAMILY.

Family moments turn into stunning photos with HP ENVY Photo printers.

LEARN MORESHOP

PRINT PORTRAITS.
CELEBRATE FAMILY.

Family moments turn into stunning photos with HP ENVY Photo printers.

LEARN MORESHOP

HP ENVY Photo Printers

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1. The HP All-American Study is an online survey among 2,000 adults in the U.S., commissioned by HP, Inc. and produced by Edelman Intelligence. Data was collected June 11-19, 2018. The survey also included an implicit reaction time test, a scientific way to measure reaction times to understand implicit feelings and attitudes.