THE STUDY

HOW THE STUDY WORKED

In this study, we set out to test perceptions of traditional versus non-traditional families in America1. In addition to traditional survey questions, we also conducted an “implicit reaction time test”, a scientific research technique used to understand implicit feelings and attitudes. By approaching the study this way, we were able to measure the differences between what people say they believe and their true, underlying biases.

Download Full Study

WHAT THE DATA SHOWED US

PROGRESSIVENESS

Americans aren’t as progressive as many believe

MARRIAGE

Many don’t consider single-parent families all-American

CHILDREN

Couples without kids are not as likely to be perceived as “all-American” families

PHOTOGRAPHS

Family photographs are pivotal to preserve memories and celebrate heritage

OUR AMERICAN FAMILIES

I was emotional, because I was envisioning my family, my son, my husband, and when you watched all these different people come together, we’re all really the same.
Mary Grace, study participant

Can a room full of strangers help redefine the all-American family?

READ MORE
We want women and underrepresented groups to see HP as their career destination.
Lesley Slaton Brown, HP Chief Diversity Officer
We want women and underrepresented groups to see HP as their career destination.
Lesley Slaton Brown, HP Chief Diversity Officer

PRINT PORTRAITS.
CELEBRATE FAMILY.

Family moments turn into stunning photos with HP ENVY Photo printers.

LEARN MORESHOP NOW

PRINT PORTRAITS.
CELEBRATE FAMILY.

Family moments turn into stunning photos with HP ENVY Photo printers.

LEARN MORESHOP NOW

PRINT PORTRAITS.
CELEBRATE FAMILY.

Family moments turn into stunning photos with HP ENVY Photo printers.

LEARN MORESHOP NOW
1. The HP All-American Study is an online survey among 2,000 adults in the U.S., commissioned by HP, Inc. and produced by Edelman Intelligence. Data was collected June 11-19, 2018. The survey also included an implicit reaction time test, a scientific way to measure reaction times to understand implicit feelings and attitudes.