HP Upgrade to Latex
Expand your business.
Boost your capacity.
Get $6,000 cash back1 when you purchase or lease a select new HP Latex Printer and trade in your eligible solvent, aqueous or latex large-format printer or printer-cutter, while supplies last.
Fall 2017 promotion
Get $6,000 cash back1—offer ends October 31, 2017
To receive your rebate:
- Purchase a qualifying printer between September 1, 2017 and October 31, 2017 to qualify for rebate.
- Complete and submit the online claim form and proof of purchase along with a photo of the back panel of the trade-in printer with the model and serial number visible in a picture by November 30, 2017.
- Return of trade-in Main Print Controller board by December 31, 2017 is also required.
Qualifying printer

HP Latex 570 Printer
- Cost effective production, easily integrated into your fleet
- Indoor quality: 23 m² /hr (248 ft²/hr)
- Lower running costs with 3L Bulk Latex inks
Save $6,000¹
Learn moreCompleting your claim is easy
To get your cash back rebate, simply follow the steps in the claims process.

Step 1: Buy
Customers purchase or lease a qualifying new HP Latex printer and trade-in their old eligible product.

Step 2: Submit
Complete and submit the online claim form, proof of purchase and photo of the back panel and return main print controller board of eligible trade-in printer.

Step 3: Save
Receive cash back1!

Terms and conditions
For complete details about the HP Upgrade to Latex Fall 2017 promotion, download the terms and conditions below.

Frequently Asked Questions
Find out what you need to know about the HP Upgrade to Latex Fall 2017 promotion in the PDF below, or contact Market Velocity for any questions or to request removal instructions for HP products call 1-866-525-4178.
Previous HP Upgrade to Latex promotions
HP Upgrade to Latex Summer 2017 (July 1, 2017 – August 31, 2017)
The HP Upgrade to Latex July/August 2017 promotion has ended for purchases and leases made July 1, 2017-August 31, 2017. Online claim forms and proof of purchase must be submitted by September 30, 2017. View the Upgrade to Latex Summer 2017 terms and conditions PDF
1 Offer valid only in U.S. from HP U.S. Authorized Graphics Specialist Commercial Resellers. Cash back provided by mail-in rebate available for eligible purchases made September 1, 2017 – October 31, 2017. All claims and proof of purchase along with a photo of the trade-in printer with the model and serial number visible in a picture must be submitted by November 30, 2017. Return of trade-in Main Print Controller board by December 31, 2017, is also required. Offer is subject to product availability; promotion valid while supplies last. Additional restrictions apply. Void where prohibited, taxed or restricted by law. See terms and conditions PDF for complete details. HP also reserves the right to modify or cancel this offer at any time without notice. New units only. Available from HP U.S. Authorized Graphics Specialist Commercial Resellers only. Dealer Demo units, tradeshow demo units, all end user Big Deal units do not qualify.